Head of Product and Solutions Marketing

Overview

Lead the product marketing function for Addepar's platform and product lines, owning positioning, launches, competitive intelligence and sales enablement as a direct report to the Chief Marketing Officer.

What you'll do

• Lead, manage and scale a growing, high-performing team of experienced product and segment marketers, setting the team's strategy and leading overall initiatives
• Develop and articulate clear, engaging narratives that showcase platform-level and product-line positioning
• Partner closely with R&D and GTM to lead compelling launches that establish strong market momentum and drive product adoption in new and established markets and verticals
• Collaborate across the marketing team to construct high-impact campaigns for prospects and clients globally that leverage product marketing content and advance product narratives and adoption
• Empower the sales organization with the insights, positioning, and collateral needed to build pipeline and win deals, including playbooks, competitive intelligence and buyer persona insights, in close partnership with the sales enablement team

What you'll need

• 8+ years of product marketing leadership in rapidly growing B2B SaaS organizations
• Experience building product marketing as a function and implementing best practices and process
• Strong expertise in positioning, messaging, and value proposition development, with the ability to translate complex product capabilities into clear, compelling client narratives
• Proven track record of owning end-to-end go-to-market strategy for complex buying processes
• A passion for building compelling content and thought leadership to support the sales and client management motions as well as brand recognition
• Strong stakeholder management and collaboration with R&D, GTM and executive teams

Nice to have

• Experience in financial services, or marketing into financial services firms
• Experience with value-based selling frameworks

Details

• Location: Remote, USA
• Applicants must be legally authorized to work in the United States without requiring current or future visa sponsorship, and must be authorized to begin work on their first day of employment
• Base salary range: $179,000 to $280,000 USD, plus bonus, equity and benefits