Demand Generation Manager

Overview

Zscaler is seeking a Demand Generation Manager to drive revenue growth by developing and executing full-funnel, multi-channel campaigns that generate pipeline, accelerate deals, and expand existing accounts through cross-sell and upsell motions. The role reports to the Director, Marketing Campaigns.

What you'll do

• Develop, implement, and optimize full funnel, multi-touch campaigns across multiple channels (e.g., email, social media, paid ads, webinars, etc.) to generate and accelerate pipeline, drive cross sell/upsell opportunities, and increase brand awareness
• Design programs to nurture leads through the sales funnel, ensuring alignment with Product Marketing Managers and Sales Development teams for effective lead follow-up
• Partner with content and product teams to deliver resources such as whitepapers, case studies, videos, and eBooks that align to funnel stage and target audiences to support demand generation efforts
• Monitor campaign success metrics (e.g., conversion rates, pipeline growth, ROI) and recommend tactics to optimize results
• Collaborate with analytics teams to build dashboards and reporting tools that track success against KPIs

What you'll need

• Demonstrated curiosity and active exploration of AI tools, with a proven history of integrating new technologies to enhance daily workflows and augment problem-solving
• Foundational understanding of AI/ML technologies and experience leveraging, securing, or positioning AI-driven solutions to optimize outcomes within your functional domain
• 8+ years experience with demand generation marketing strategies, including paid acquisition, email marketing, content syndication and virtual events
• Knowledge of B2B tech sales cycles and buyer journeys
• Experience marketing to C-level and practitioners within technical functions at enterprise accounts
• Proficient at evaluating campaign performance metrics to inform strategy and tactics

Nice to have

• Demonstrated ability to leverage AI technologies and workflows to drive measurable operational efficiency
• Creative and eager to test new tactics to uncover growth opportunities
• Effective at driving stakeholder alignment on complex initiatives in fast-paced environments
• Proven track record building pipeline at both startup and enterprise levels, with proficiency in modern MarTech tools (e.g., SFDC, Marketo, Tableau, Google Suite)

Details

• Hybrid or Remote role
• Base pay range $127,400 - $182,000 USD (excludes commission/bonus/equity and benefits)
• Full-time position