Senior Partner Marketing Manager

Overview

Senior Partner Marketing Manager role to scale Twilio's partner ecosystem and drive regional pipeline growth through joint co-marketing strategies and through-partner execution.

What you'll do

• Develop data-driven multi-quarter co-marketing plans and joint GTM strategies with strategic partners to hit regional pipeline targets.
• Execute targeted account-mapping using platforms like Crossbeam to drive custom 1:1 ABM campaigns for elite partners and scalable digital toolkits for broader partner networks.
• Co-create "better together" messaging, solution briefs, and branded assets with Product Marketing to showcase joint value propositions.
• Orchestrate high-velocity field campaigns, executive roundtables, workshops, and sponsorship presence at major industry flagship events to source new logos.
• Deliver turn-key, through-partner demand-generation programs and drive partner adoption of the Twilio Partner Portal for self-service execution.
• Equip partner sales and BDR teams with custom outreach playbooks, script templates, and email sequences to ensure rapid campaign follow-up.
• Enforce strict lead-routing governance rules and follow-up SLAs to minimize channel conflict and optimize lead-to-opportunity conversion.
• Manage partner marketing operational budgets, ensuring fiscal compliance and optimal ROI across co-marketing investments.
• Track and report on Partner-Sourced and Partner-Influenced pipeline performance within Salesforce (SFDC) for regular Quarterly Business Reviews (QBRs).

What you'll need

• 6–8+ years of experience in Partner Marketing, Channel Marketing, Field Marketing, or B2B Demand Generation within the enterprise cloud or SaaS ecosystem.
• Demonstrated track record of co-marketing success with major cloud vendors, GSIs, SIs, or ISVs.
• Hands-on proficiency with Salesforce (SFDC), Partner Relationship Management (PRM) platforms, and account-mapping platforms (e.g., Crossbeam).
• Strong analytical ability to manage operational budgets, enforce lead routing SLAs, and measure pipeline attribution/ROI.
• Exceptional cross-functional leadership, communication, and stakeholder management skills across sales, product marketing, and partner executive teams.

Nice to have

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience delivering tailored Account-Based Marketing (ABM) frameworks and field events (CXO roundtables, executive dinners) for partner ecosystems.

Details

• Full-time remote work schedule required.
• Remote role, not eligible to be hired in CA, CT, NJ, NY, PA, WA.
• Approximately 15-20% travel anticipated.
• Pay ranges: Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C.: $116,960 - $160,820; New York, New Jersey, Washington State, or California (outside San Francisco Bay area): $123,760 - $170,170; San Francisco Bay area, California: $137,520 - $189,090.
• May be eligible for equity plan and corporate bonus plan.
• Applications intended to be accepted until 30 days from posting, subject to change based on business needs.