Demand Generation Marketing Manager

Overview

Demand Generation Marketing Manager for Motive's Mid-Market segment, planning and optimizing programmatic ABM and full-funnel demand generation campaigns that drive measurable pipeline. Individual contributor role.

What you'll do

• Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across the Mid-Market segment, working with other segment leads to ensure large-scale campaigns accurately capture ICP for all segments and personas.
• Partner with Content Marketing, Customer Marketing and PMM to map existing content to the buyer's journey, identify content gaps, and request new content and sales collateral.
• Maintain target account lists and apply a working understanding of buyer funnel stages, definitions, and conversion benchmarks to inform targeting and messaging decisions.
• Partner with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup, flagging issues and driving resolution proactively.
• Collaborate with Product Marketing to apply established messaging frameworks to campaigns and adapt messaging for segment-specific needs.
• Develop campaign and creative briefs independently, including copy direction, messaging hierarchy, and design inputs aligned to buyer journey stages.
• Partner with channel owners to launch and monitor campaigns across 6sense Display, LinkedIn, additional display channels, content syndication, email, web, events/field, and associations.
• Own end-to-end execution for select channels, including webinars, calendared sales plays, and partnering on direct mail: setup, targeting, launch, and performance tracking.
• Ensure channel execution aligns to campaign messaging and buyer journey stages, adjusting based on performance data and segment feedback.
• Evaluate channel activations and performance and reallocate spend or effort when warranted.
• Build testing and iteration cycles into each campaign to generate demand generation learnings.
• Leverage AI tools and agentic workflows to accelerate campaign personalization, sales play development, and insight generation.
• Partner with SDRs, AEs, and sales leadership to align marketing campaigns with outbound and inbound motions and pipeline goals.
• Enable sales teams to act on campaign engagement by providing targeting direction, messaging, sales plays, and enablement materials.
• Maintain regular communication with sales partners on campaign performance, upcoming programs, and recommended actions, incorporating sales feedback into planning.
• Contribute to weekly sales communications summarizing active marketing initiatives, upcoming programs, and sales actions.
• Prepare materials for sales meetings and planning sessions, and attend select sales meetings.
• Monitor campaign performance and pipeline contribution against goals, identifying trends, risks, and optimization opportunities independently.
• Partner with Marketing Analytics, Marketing Operations, and Sales Operations to maintain dashboards, reporting cadences, Outreach dashboards, and Salesforce sales command centers.
• Analyze performance data to understand what is working and why, and recommend reallocation or adjustment.
• Contribute to weekly Mid-Market metrics updates and support ad-hoc reporting for WBRs, MBRs, and QBRs.

What you'll need

• 5+ years of experience in B2B demand generation, campaign management, or growth marketing (not including internships).
• Proven track record of executing multi-channel demand generation campaigns that drive measurable pipeline contribution beyond just events.
• Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions.
• Experience partnering with sales teams (SDRs, AEs) to align marketing campaigns with outbound and inbound motions.
• Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo).
• Comfortable analyzing campaign performance data in Excel/Google Sheets and Tableau, deriving insights and making data-informed decisions.
• Strong project management skills with experience in Asana or equivalent tools.
• Excellent written and verbal communication skills, with the ability to create compelling campaign briefs and sales enablement materials.
• Experience required: Salesforce (required), Asana, Sendoso (or equivalent), Outreach.

Nice to have

• Experience with Glean and Clay (preferred).

Details

• Location preference: Austin, TX, Nashville, TN, or San Francisco (2x a week in the office); for the right candidate, remote USA will be considered.
• Individual contributor role.
• Compensation range for United States: $90,000 — $111,000 USD.