Director, Integrated Marketing

Overview

Lead the integrated marketing strategy that connects thought leadership, digital activation, demand generation, campaigns, events, account priorities, and sales enablement into a cohesive approach that supports measurable business impact.

What you'll do

• Lead integrated campaigns aligned with growth priorities, target audiences, and priority accounts; develop briefs, messaging, journeys, channel plans, and activation calendars.
• Work with the marketing and practice teams to align the thought leadership strategy and editorial plan.
• Partner with subject matter experts to develop differentiated perspectives across the customer segments and solutions we bring to our customer segments.
• Turn expert insight into articles, reports, white papers, webinars, newsletters, executive content, and reusable campaign assets.
• Direct digital strategies across the website, email, social media, search, paid media, and marketing automation to increase reach, engagement, and qualified demand.
• Connect conference and event marketing to campaigns before, during, and after key industry moments.
• Partner with commercial leaders and the sales team on account-based programs, targeting and segmentation of ICPs, and client engagement strategies.
• Maintain clear, consistent brand storytelling and editorial quality across channels.
• Partner with practice area leaders and subject matter experts to identify, prioritize, and execute paid and earned media strategies that increase brand visibility, promote thought leadership, and drive audience engagement.
• Design and lead segmentation and targeting of priority clients and buying centers, partnering with commercial teams to deliver personalized campaigns and account-specific content that increase penetration, opportunity creation, and client growth.
• Utilize AI tools to orchestrate new workflows in processes, data outputs and scheduling.
• Track and manage KPIs and use HubSpot, Salesforce, and campaign data to report engagement, MQLs, opportunity influence, and funnel progression; optimize based on results.

What you'll need

• 8 or more years in integrated marketing, digital marketing, content strategy, or related roles, ideally in healthcare, life sciences, pharmaceutical services, consulting, or complex B2B markets.
• Bachelor's degree or equivalent combination of education and relevant professional experience.
• Proven ability to design and lead multichannel campaigns and thought leadership programs from strategy through execution and measurement.
• Strong marketing and communications skills, with the ability to translate complex subject matter into compelling client-facing narratives.
• Hands-on understanding of email, social, SEO, paid media, websites, marketing automation, and audience journeys.
• Experience partnering with senior executives, subject matter experts, sales, and cross-functional teams.
• Comfort with campaign analytics, lead generation, and commercial funnel reporting.

Nice to have

• HubSpot and Salesforce experience.
• Digital marketing tools such as Demand Base, and account-based marketing program experience.
• AI marketing tools.

Details

• Location: Remote, United States.
• Travel: up to 10%.
• Candidates must be legally authorized to work in the country of employment without employer sponsorship.