Marketing Manager, MENAT

Overview

Lead the marketing engagement across the Middle East, North Africa and Türkiye (MENAT) as the first local marketing person in the region, designing and executing a comprehensive go-to-market strategy.

What you'll do

• Design a scalable marketing framework that can be adapted for Tier 1 MENAT markets (high volume/established) and Tier 2/3 markets (high growth).
• Oversee the "transcreation" and localization of all marketing assets, ensuring brand voice translates with native-level nuance across key MENAT regions.
• Lead product launches across MENAT, prioritizing markets based on data, barriers to entry, and localized product-market fit.
• Build a loyal community through targeted influencer partnerships and localized channels (Instagram, TikTok, LinkedIn, etc.).
• Work closely with legal and policy teams to navigate varied regulatory landscapes and ensure compliance with local data privacy standards relevant to the MENAT region.
• Develop locally relevant events and community initiatives across key priority MENAT markets, and participate in existing industry events that support relationship building and ecosystem growth.
• Build and develop trusted partnerships with brands and NGOs across key MENAT markets, and deepen engagement with creators, industry stakeholders and broader market ecosystems.

What you'll need

• 8+ years of marketing experience with a deep, pan-regional focus across MENAT.
• Fluent Arabic speaker (required).
• Experience managing marketing efforts in highly fragmented environments, including varying audience demographics, cultural perceptions and distinct MENAT economic climates.
• 5+ years in Consumer Tech, with a deep understanding of the consumer journey, privacy-first user behaviors, mobile trends and local trust barriers.
• Proven ability to operate autonomously within a strategic framework, driving clear outcomes with minimal day-to-day oversight.
• Proven ability to advocate effectively for regional MENAT needs (budget, localized product features, compliance requirements) to a global/US-based HQ.
• Data-driven test-and-learn mentality, with the ability to drive growth and iterate quickly by being resourceful, analytical and hands-on.

Details

• Location: United Arab Emirates, plus a few weeks at HQ for an extended orientation.
• Office-based roles are onsite Tuesday, Wednesday and Thursday, with optional presence on Monday and Friday (unless otherwise noted).