Marketing Partner

Overview

Marketing Partner role at Roche responsible for implementing brand initiatives and designing strategies for the assigned brand or therapy area across state clusters in India, with direct patient impact as the goal.

What you'll do

• Co-create portfolio strategy, plans and objectives with the state team using an outside-in perspective, and oversee their implementation.
• Build strong relationships with key stakeholders, including key doctors, accounts and government stakeholders, to build Roche equity and gain customer insights.
• Ensure implementation of marketing campaigns for all Roche brands within the state.
• Build the integrated state annual plan with the cluster head and medical, access and commercial squads, and ensure its implementation.
• Identify hurdles for the state and co-create local solutions for them.
• Promote cross-functional communication and tactical planning to maximise patient and revenue impact.
• Ensure compliance of the state team with Roche and local guidelines for all Roche initiatives.
• Develop patient persona based solutions and customised solutions for top TAEs; conduct sprints for solutions for TAEs.
• Liaise with global and regional teams on brand-related campaigns and cross-pollinate best practices.
• Share insights from cluster-specific data on patients, diseases and patient journey, and design solutions to increase patient impact.
• Design awareness campaigns and calculate ROIs.
• Support customisation of pricing and PAP solutions.
• Build an annual brand plan for assigned brands and train cluster marketing teams on it.
• Connect with global teams to help develop brand solutions and contribute to global projects.
• Act as Chapter Lead.

What you'll need

• MBA in Marketing (full time preferred).
• 5+ years of experience in a brand management or marketing role.
• Communication and interpersonal skills, and good know-how of productivity tools.
• Insighting and problem solving skills.
• Strong knowledge of marketing fundamentals.
• Strong track record of marketing execution.
• Capability areas: brand building, insights generation, knowledge of the Indian healthcare ecosystem and emerging landscape, P&L management, multiple therapy area knowledge, commercial expertise, understanding of org. SOPs and external regulations, and project management.

Nice to have

• Healthcare or pharma marketing education.
• Portfolio management experience.
• Understanding of the oncology market.

Details

• Location: Hyderabad.
• Open to relocation.