Marketing Executive

Overview

Develop and execute marketing strategies to drive footfall, tenant engagement, and revenue growth for shopping mall properties, creating campaigns that enhance the mall's brand position and deliver measurable business results.

What you'll do

• Drive the development and implementation of comprehensive marketing plans aligned with mall business objectives.
• Analyze market trends, competitor activity, and customer insights to identify opportunities.
• Set clear KPIs and measure campaign effectiveness to optimize ROI.
• Create integrated marketing campaigns across digital, social media, traditional advertising, and experiential channels.
• Coordinate seasonal promotions, holiday activations, and special events that increase visitor frequency.
• Manage campaign budgets and vendor relationships to ensure quality delivery.
• Partner with retail tenants to develop co-marketing initiatives and promotional partnerships.
• Facilitate tenant participation in mall-wide campaigns and events.
• Provide marketing support and guidance to maximize tenant success and center-wide impact.
• Develop loyalty programs and customer engagement initiatives to build lasting relationships.
• Leverage CRM systems and customer data to personalize communications and offers.
• Monitor customer feedback and satisfaction to continuously improve the shopping experience.
• Manage the mall's digital presence including website, social media platforms, and email marketing.
• Create compelling content that showcases retailers, dining options, and entertainment offerings.
• Drive online engagement that translates to physical visits and conversions.
• Plan and execute mall events, activations, and entertainment programs that create memorable experiences.
• Coordinate logistics, vendor management, and promotional support for successful event delivery.
• Measure event impact on footfall and sales performance.
• Maintain consistent brand identity across all touchpoints and communications.
• Develop creative assets including graphics, videos, and photography that reflect the mall's positioning.
• Ensure brand guidelines are followed by all stakeholders and partners.
• Track and analyze marketing performance metrics including footfall, conversion rates, social engagement, and campaign ROI.
• Prepare regular reports for senior management with actionable insights and recommendations.
• Use data-driven insights to refine strategies and improve results.

What you'll need

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 3-5 years of marketing experience.
• Proven track record of successful campaign management and measurable results.
• Proficiency in digital marketing tools, social media platforms, and analytics software (Google Analytics, Meta Business Suite).
• Experience with CRM systems, email marketing platforms, and content management systems.
• Strategic thinking with ability to translate business objectives into marketing initiatives.
• Excellent project management skills with ability to handle multiple campaigns simultaneously.
• Strong creative abilities combined with analytical mindset.
• Budget management and vendor negotiation experience.
• Exceptional written and verbal communication skills.
• Ability to present ideas persuasively to diverse stakeholders.
• Strong interpersonal skills for building relationships with tenants, vendors, and internal teams.

Nice to have

• Experience preferably in retail, shopping centers, or commercial real estate.
• Strong capabilities in Adobe Creative Suite or similar design tools.

Details

• Location: On-site, Hyderabad, TS.
• Scheduled weekly hours: 48.