Overview
Support execution of NeuraFlash's content marketing, website, social media, email marketing and broader digital marketing initiatives, turning strategic priorities into high-quality deliverables across multiple channels.
What you'll do
- Research, write, edit and publish approximately one blog post per week to support organic search visibility, thought leadership and marketing objectives.
- Conduct keyword research using tools such as Ubersuggest to inform content topics, website copy and ongoing optimization efforts.
- Apply SEO best practices and support answer engine optimization (AEO) and generative engine optimization (GEO) efforts to improve content discoverability across traditional and AI-powered search.
- Identify opportunities to refresh, repurpose and improve existing content based on performance, keyword research and evolving marketing priorities.
- Develop internal sales win stories, translating customer successes into concise, engaging slide presentations that communicate value across the sales organization.
- Maintain a consistent standard of quality, accuracy, voice and messaging across digital content.
- Support maintenance of the company website using WordPress, including refreshing existing pages, publishing new content and implementing ongoing site improvements.
- Translate project briefs into proposed page structures, copy and execution plans; ask discovery questions, gather feedback and secure approval before publishing.
- Identify opportunities to improve website content quality, usability, discoverability and conversion performance.
- Collaborate with internal stakeholders to ensure website updates accurately reflect product messaging, customer needs and broader marketing priorities.
- Support day-to-day coordination and maintenance of the company's social media presence, ensuring content is organized, timely and aligned with brand messaging.
- Brainstorm and develop creative social media ideas that support campaigns, company news, thought leadership and employee culture.
- Draft social media captions and coordinate promotion of blogs, videos, customer stories, company updates and other marketing content.
- Develop and maintain recurring social content series, such as customer quote highlights and employee spotlights.
- Bring fresh perspectives to social media execution, identifying opportunities to improve how content is packaged, promoted and shared.
- Assist with creation of social graphics, video slides and other visual assets for social media and broader marketing initiatives.
- Coordinate content planning and publishing to help maintain a consistent social media presence.
- Support execution of email marketing campaigns for prospects, including content coordination, campaign setup, quality assurance and performance tracking.
- Assist with email campaign data management, including maintaining audience lists, supporting segmentation and ensuring campaign data is accurate and organized.
- Coordinate internal communications related to company standups and other company-wide updates, ensuring messaging, materials and follow-up actions are organized.
- Help plan and coordinate the CEO's LinkedIn content calendar, supporting content development, scheduling and follow-through on planned posts.
- Collaborate with internal stakeholders to gather information, coordinate approvals and keep communications initiatives moving forward.
- Support paid marketing campaigns across LinkedIn and Google Ads, including campaign setup, copy and creative development, audience testing and performance monitoring.
- Partner with team members who own channel strategy to translate campaign objectives into effective assets, landing pages and campaign variations.
- Analyze website, content, SEO, SEM, email and paid campaign performance using tools such as Google Analytics, Ubersuggest and Qualified, along with relevant channel reporting tools.
- Prepare performance reports and translate findings into actionable recommendations to improve content effectiveness, website performance and campaign results.
- Support experimentation and continuous improvement by identifying opportunities to test messaging, content, audiences and landing page experiences.
What you'll need
- Strong writing and editing skills, with the ability to develop clear, engaging content for website pages, blog posts, customer stories, social media and internal communications.
- A versatile, execution-oriented mindset and interest in working across content, web, SEO, social media, email and digital marketing.
- Experience with website content management and page building, ideally using WordPress.
- Familiarity with SEO fundamentals, keyword research and content optimization.
- Strong communication and organizational skills, with the ability to manage multiple deliverables, coordinate feedback and meet deadlines.
- The ability to ask thoughtful questions, clarify requirements, propose solutions, incorporate feedback and manage projects through completion.
- Familiarity with social media content development and publishing, including adapting messaging for different audiences and channels.
- Analytical curiosity and the ability to interpret performance data, identify trends and recommend practical improvements.
- Attention to detail and a commitment to producing accurate, polished, high-quality work.
- A collaborative, proactive approach and the ability to work effectively with cross-functional stakeholders.
- Willingness to learn new platforms, experiment with emerging approaches and develop skills across multiple areas of digital marketing.
Nice to have
- Experience with some or all of the following tools and platforms: WordPress, Google Analytics, Ubersuggest, LinkedIn Ads, Google Ads, Salesforce, Qualified and email marketing platforms.
Details
- Location: Remote in India, limited to Bengaluru, Chennai, Gurugram, Hyderabad, Noida or Pune.
Read the full description and apply on the company’s own careers page.