Marketing Partner

Overview

Marketing Partner role at Roche responsible for building annual brand plans for assigned brands, training cluster marketing teams, and contributing to state and All India marketing projects.

What you'll do

• Build an annual brand plan for the assigned brands and train the cluster marketing teams on it.
• Connect with global teams to help develop brand solutions.
• Contribute to Marketing Chapter level All India Projects.
• Co-create portfolio strategy, plans and objectives leveraging an outside-in perspective with the state team, and oversee their implementation.
• Build strong relationships with identified key stakeholders, including key doctors, accounts or government stakeholders, to build Roche equity and gain customer insights.
• Ensure implementation of marketing campaigns for all Roche brands within the state.
• Build the integrated state annual plan along with the cluster head, medical, access and commercial squad, and ensure implementation and promote cross-functional communication and tactical planning to maximize patient and revenue impact.
• Ensure compliance of the state team with Roche and local guidelines for all Roche initiatives and develop patient persona based solutions.
• Liaise with global and regional teams for brand-related campaigns, cross-pollinate best practices, and share insights from cluster-specific data on patients, diseases and patient journey to design solutions that increase patient impact.
• Design awareness campaigns and calculate ROIs, and support customization of pricing and PAP solutions.

What you'll need

• MBA in Marketing.
• Preferably 2 years of experience in brand management or a marketing role.
• Good understanding of the market in various therapy areas.
• Willingness to relocate.

Nice to have

• Full-time MBA in Marketing.

Details

• Location: Delhi.
• Willing to relocate.