Senior Creative Copywriter

Overview

Senior Creative Copywriter to develop brand voices, campaign concepts and messaging across Valerie's consumer and eCommerce brands, combining original creative writing with commercially effective copy.

What you'll do

• Develop brand voices, campaign concepts, messaging frameworks, social content, performance ads, website copy and CRM campaigns.
• Turn consumer insights and brand strategy into compelling stories, campaign ideas and messaging.
• Write copy that balances brand storytelling with performance marketing and commercial objectives.
• Adapt writing for different brands, audiences, platforms and international markets.
• Collaborate with Creative Directors, Designers, Brand Growth Pods, Performance, and Web & Digital Experience teams.
• Manage multiple brands and briefs without compromising on quality, and take ownership of copy from first idea to final delivery.

What you'll need

• 5–7+ years of experience in creative copywriting, ideally within advertising, branding, creative agencies, or consumer-focused businesses.
• An exceptional portfolio demonstrating original thinking, strong writing craft, and versatility across brands and formats.
• Outstanding written English, with a sophisticated understanding of tone, storytelling, grammar, and language.
• Strong cultural understanding of English-speaking markets, particularly the US, UK, and Australia.
• Experience developing brand narratives, tone-of-voice guidelines, messaging frameworks, and brand books.
• Proven ability to conceptualise and write campaign ideas, headlines, taglines, and product launch messaging.
• Hands-on experience writing for organic social, paid advertising, creator content, websites, landing pages, eCommerce, and CRM.
• Understanding of how copy contributes to brand building, customer acquisition, engagement, and conversion.
• Ability to adapt messaging for platforms such as Meta, TikTok, Google, and YouTube.
• Good understanding of SEO, CRO, creative testing, and performance-led messaging.
• Excellent editorial judgement, attention to detail, and ownership of final copy quality.
• Ability to collaborate with Creative Directors, Designers, Strategists, and Performance specialists.
• Strong organisational skills and the ability to manage multiple brands, deadlines, and competing priorities.
• Ability to use AI as a supporting tool without relying on AI-generated drafts as a substitute for original creative thinking.

Nice to have

• Experience working with eCommerce, D2C, lifestyle, beauty, fashion, wellness, or other consumer brands.
• Experience building brands from the ground up or working in fast-growing, founder-led environments.
• Experience developing creative territories and integrated campaigns across multiple channels.
• Experience writing for international audiences and adapting messaging across markets.
• Experience collaborating with performance teams on creative experiments, A/B testing, and messaging optimisation.
• Familiarity with creator partnerships, influencer campaigns, and short-form video scripts.
• Experience building copywriting guidelines, editorial standards, and reusable messaging frameworks.
• Experience using AI tools and automation to improve research, ideation, and creative workflows while maintaining originality.

Details

• Location: India (Remote).