Senior Analyst, Digital Marketing

Overview

Drive the execution and optimization of paid media campaigns across search, social, display, video and programmatic channels, supporting key marketing initiatives and business goals.

What you'll do

• Manage the end-to-end execution of paid media campaigns across global and local markets to reach target audiences and drive awareness, consideration and conversion.
• Build campaign structures, audience segments and targeting (including retargeting and lookalike audiences) aligned to funnel stage and KPIs.
• Work with internal teams and external agencies to ensure all campaigns are set up, QA'd and live on time.
• Analyze market trends and competitor activity to provide recommendations for campaign optimization.
• Review lead generation form logic before launch, including conditional fields, validation rules and CRM integrations, to confirm submissions flow correctly on desktop and mobile.
• Review campaign setup before launch, including audience targeting, bid strategy, placements and A/B test structure, to catch configuration errors early.
• Manage day-to-day campaign budgets, pacing and bidding to ensure efficient spend and alignment with performance goals such as CPA, CPL and ROAS.
• Diagnose cost variance between campaigns, separating bid strategy, audience overlap, placement saturation and budget pacing as root causes.
• Forecast budget burn and advise on reallocation across campaigns based on cost-per-lead and lead-quality trends, not volume alone.
• Track, measure, and report on campaign performance against established KPIs, providing clear insights and recommendations to stakeholders.
• Reconcile platform-reported leads against CRM submissions, explaining gaps from duplicates, invalid entries or sync failures, and escalate suspected bot or click-fraud activity.
• Assess lead quality beyond volume by tracking downstream sales-qualified rates to judge true campaign performance.
• Drive continuous A/B testing across ad copy, creative assets, landing pages, bidding strategies and new ad products or formats.
• Own conversion tracking and measurement (pixels, tags, UTM governance, GA4) to ensure performance data is accurate and reliable.
• Stay current with industry trends and platform updates, recommending new tactics and best practices to improve campaign effectiveness.
• Drive cross-functional collaboration with creative, content, analytics, and digital marketing teams.
• Foster knowledge sharing initiatives while ensuring operational excellence and professional development.

What you'll need

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 3-5 years of hands-on experience in paid media, preferably in a B2B or commercial real estate environment.
• Strong, hands-on experience with major paid media platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads) and a solid understanding of programmatic display advertising.
• Understanding of platform-specific mechanics, including audience expansion, lookalike audiences, bid strategy options and placement controls.
• Strong written and spoken English language skills.
• Proven ability to use data and analytics (including GA4 and dashboarding tools such as Looker Studio or Power BI) to inform campaign decisions and drive performance improvements.
• Working knowledge of lead generation forms and CRM integrations, with the ability to troubleshoot field mapping, validation and submission issues or brief platform support teams effectively.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication skills and a collaborative, team-oriented mindset.

Nice to have

• Experience with programmatic platforms such as Google Display Network (GDN) or The Trade Desk.
• Understanding of content syndication programs and vendors.

Details

• Location: On-site, Gurugram, HR.
• Position type: Full time.
• Timing: 1pm – 10pm (IST).
• Scheduled weekly hours: 40.