Assistant Paid Social Media Manager

Overview

Assistant Paid Social Media Manager role at Labcorp in Bangalore, India, supporting paid social campaigns across major platforms.

What you'll do

• Develop and lead paid social media strategies across key platforms, partnering with stakeholders to align campaign objectives, audience targeting, messaging, and performance goals with broader business priorities.
• Serve as the primary point of contact for internal stakeholders, managing relationships, providing strategic guidance, communicating campaign performance and recommendations, and ensuring a high level of partnership and client satisfaction.
• Build, launch, monitor, and optimize paid social campaigns across Meta, LinkedIn, Reddit, YouTube, TikTok, Pinterest, and other relevant platforms.
• Assist with campaign setup, audience implementation, tracking, and quality assurance.
• Monitor campaign budgets, pacing, and delivery to ensure campaigns are running efficiently.
• Review campaign performance and implement optimizations based on platform and campaign data.
• Pull, organize, and analyze campaign performance metrics to support reporting efforts.
• Create recurring campaign reports and dashboards highlighting key metrics and performance trends.
• Coordinate with creative and content teams to ensure assets are delivered, uploaded, and launched on time.
• Support audience testing, creative testing, and campaign optimization initiatives.
• Assist with campaign troubleshooting, tracking validation, and platform QA.
• Maintain campaign documentation, trackers, and reporting schedules.
• Stay current on paid social platform updates and best practices.

What you'll need

• 2+ years of experience developing and executing paid social media strategies.
• Demonstrated experience managing stakeholder relationships.
• Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.
• Hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, Reddit Ads Manager, and TikTok Ads Manager.
• Experience building and optimizing paid social campaigns.
• Familiarity with campaign reporting, analytics, and performance metrics.
• Strong attention to detail and project management skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Basic understanding of paid social media platforms and performance metrics.
• Comfortable analyzing campaign performance and identifying optimization opportunities.
• Strong communication and collaboration skills.
• Eagerness to learn and adapt in a fast-paced environment.
• Results-oriented mindset with a focus on execution and continuous improvement.

Nice to have

• Experience with healthcare, diagnostics, pharmaceutical, biotech, or life sciences marketing.
• Experience advertising on endemic healthcare platforms such as Doximity, Sermo, Medscape, or similar professional healthcare networks.

Details

• Location: Bangalore, India.
• Work schedule: Full time.