Social Media Specialist

Overview

Execute and optimize paid and organic social media campaigns for B2B and B2C audiences as part of the Digital Channel Strategy team in the Global Downstream Marketing organization of the Immunodiagnostics Division.

What you'll do

• Work closely with the Social Media Specialist to implement, manage, and optimize paid and organic social media campaigns, ensuring alignment with business goals
• Provide insights and recommendations to improve ROI, engagement, and campaign effectiveness
• Support the Social Media Specialist in preparing reports for stakeholders and leadership
• Stay current on social media best practices, trends, and platform updates to inform campaign execution
• Contribute ideas for testing and improving social media campaigns
• Manage day-to-day campaign execution, paid media management, and reporting, ensuring content and ads are delivered on time, on brand, and optimized for performance

What you'll need

• Bachelor's or Associate's degree in digital marketing, marketing, or a related field
• 3-5 years of experience in social media or digital marketing
• Experience building, implementing, and scaling impactful social media programs (organic and paid)
• Familiarity with social media KPIs/analytics and ability to interpret performance data
• Proficiency using Sprinklr, Meta Ads Manager, LinkedIn Campaign Manager, YouTube, and various social ad platforms
• Proven track record of creating, optimizing and reinventing campaigns to constantly improve results
• Experience with analytics tools (e.g. PowerBI, Adobe Analytics)
• Hands-on experience with social media management tools (e.g., Sprinklr)
• Basic knowledge of creative requirements for paid media (ad specs, best practices)
• Excellent English written and verbal communication skills
• Excellent organizational skills with the ability to manage multiple campaigns simultaneously
• Ability to effectively present to business partners
• Strong time management, organizational, planning and prioritization skills
• Use data and dashboards to inform the team with keen insights on improving KPIs
• Team player with a positive attitude who is prepared to go the extra mile to accomplish business objectives
• Attention to detail

Nice to have

• Experience executing campaigns in a global or multi-regional context
• Familiarity with SEO and content marketing strategies
• Enthusiasm for testing, learning, and staying on top of digital trends

Details

• Location: Bangalore, India
• Work schedule: Standard (Mon-Fri), office environment
• Be available during off-hours to participate in meetings with team members based in the US and Europe