Influencer Marketing Executive - AstroLokal

Overview

Run AstroLokal's influencer and creator campaigns day to day, from sourcing and negotiation through execution and performance tracking, aimed at Tier 2-3 audiences in Hindi and regional languages.

What you'll do

• Run AstroLokal's influencer and creator campaigns day to day: sourcing, negotiation, briefing, execution and performance tracking
• Build and scale creator campaigns aimed at Tier 2-3 audiences across Hindi and regional languages (Telugu, Tamil, Kannada, Marathi, Bengali and more)
• Choose the right creators for each campaign, including astrology, devotional, spiritual, family, lifestyle and regional entertainment creators, based on audience fit, credibility and conversion potential, not just follower count
• Design content integrations that feel native to the creator: story-led, culturally rooted, and built to drive installs and first consultations
• Manage relationships with influencer agencies, talent managers and production houses to deliver campaigns at scale and on budget
• Brief and work with production partners on creator-led and branded video for YouTube, Instagram, ShareChat, Moj and other short-video platforms
• Track and optimise campaigns against performance metrics (CPI, CAC, first-recharge rate, ROAS), and share learnings with the performance marketing team
• Help build a repeatable playbook and a vetted creator bench for always-on campaigns and festive peaks (Navratri, Diwali, wedding season, New Year)

What you'll need

• 1-3 years in influencer, creator or content marketing, preferably at a consumer app, agency or D2C brand with a Bharat-first audience
• Strong understanding of Tier 2-3 India: what content these audiences watch, which creators they trust, and how they make decisions
• A solid network of influencer agencies, talent managers and production houses that you've worked with directly
• A sharp eye for creators: you can spot authentic reach, fake engagement and creator-brand fit
• Hands-on experience with content integrations: you've run branded integrations that felt organic and can share the results
• A performance mindset: comfortable with data and measuring creator ROI, not just reach
• Fluency in Hindi

Nice to have

• Comfort with astrology, spirituality or devotional content
• Fluency in one or more regional languages

Details

• Location: Bengaluru, Karnataka, India