Partner Marketing Lead, Asia Pacific

Overview

Lead the development and execution of Asia Pacific channel marketing strategy in alignment with AP and sub-region stakeholders, reporting to the Senior Manager - Partner and Field Marketing.

What you'll do

• Develop and execute the annual channel marketing plan with the Asia Pacific market access and field marketing teams in support of AP and sub-region PartnerNetwork growth priorities, including distributors, systems integrators, and technology partners.
• Define metrics to measure ROI for all marketing activities as defined in the Marketing plan.
• Support goal alignment and collaboration between market access leaders, field marketing and sales on execution of all channel activities.
• Collaborate with the global channel marketing team on global channel programs planning and development to support AP business objectives and market opportunities; get alignment on results and lead program execution in AP.
• Collaborate with field marketing to drive alignment and consistency of RA branding, thought leadership messaging and content delivery in all channel co-marketing programs, activities, and events.
• In conjunction with the wider AP marketing team, plan and drive implementation of all channel programs, activities and launches as per the marketing plan, ensuring adherence to budget.
• Build co-marketing plans with identified partners to leverage synergies and drive amplification of RA portfolio and solutions value proposition and messaging.
• Support planning, management, and execution of the annual AP PartnerNetwork conference, in partnership with Global and AP market access and marketing teams.
• Enable channel partners with digital marketing knowledge, MAP platform, content and tools to increase channel's digital capabilities and drive channel promotional efforts.
• Manage and report on channel budgets and co-marketing funds (MDF).
• Perform ROI analysis on all channel marketing activities.
• Maintain regular engagement with AP market access and marketing stakeholders for marketing plan alignment and buy-in.

What you'll need

• Bachelor's degree in marketing, business management, or equivalent.
• At least 5 years of experience in B2B marketing and managing partner/channel marketing with MNC companies.

Nice to have

• Lead by influence cross-functional teams remotely and in a matrix environment.
• Experience developing successful co-marketing programs, including events, with partners.
• Understanding of marketing infrastructure including marketing automation, digital and social marketing.
• Strategic and creative mindset to create new experiences for partners and customers.
• Overall 10 years of marketing experience.

Details

• Location: Gurgaon, India.
• Work mode: Hybrid. Employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.