Specialist - Content Design 4B

Overview

Specialist role in Content Design at Genpact, focused on content strategy, creation and optimization across digital platforms to drive user engagement and brand impact.

What you'll do

• Lead the development and execution of content strategies that enhance user engagement, drive business objectives, and strengthen brand impact.
• Create, review, and optimize content across websites, social media, email, and other digital platforms, ensuring accessibility and effectiveness.
• Collaborate closely with cross-functional teams (design, product, UX, marketing) to deliver content that meets user and business needs.
• Conduct in-depth user research, competitive analysis, and usability testing, applying insights to improve content experience.
• Leverage analytics, performance metrics, and user feedback to identify opportunities for optimization and make data-driven improvements.
• Ensure brand voice, tone, and standards are consistently applied across all content deliverables.
• Provide guidance and support to junior content team members, sharing expertise and ensuring best practices in execution.

What you'll need

• Bachelor's degree in Communication, Design, Graphic Design, Human Computer Interaction (HCI), or Visual Communication.
• Required skills: Adaptive Technology, Client Relations, Collaboration Tools, Content Management Systems (CMS), Content Strategy, Design Thinking, Digital Content Creation, User Experience (UX).
• English language proficiency: Proficient, C2.

Details

• Location: 1401-G-India, 2-3 FL, 22A, STPI, Gurgaon.
• Work mode: Hybrid.
• Shift: Variable (India).
• Job type: Regular.