Performance Marketing Manager

Overview

Manage digital transformation for e-commerce and digital marketing across all Haleon brands and therapeutic areas, building an integrated digital support network for e-commerce channel partnering.

What you'll do

• Develop and implement on-platform performance marketing strategies aligned with business objectives on Amazon, Flipkart, Blinkit, Bigbasket, Swiggy and other e-commerce platforms.
• Manage and optimize performance marketing campaigns to maximize ROI, CPC, CTR and other key performance metrics.
• Conduct thorough analysis of campaign performance, identify trends, and provide actionable insights to improve campaign effectiveness and efficiency.
• Continuously test and optimize campaigns based on data insights.
• Utilize data-driven approaches to make informed decisions and optimize marketing budgets for maximum impact.
• Manage agency to implement performance marketing strategies.
• Collaborate with cross-functional teams including Brand and Design teams.
• Build and maintain strong relationships with advertising platform teams to identify opportunities for growth.
• Stay informed on industry trends, best practices and emerging technologies in performance marketing, and implement innovative strategies.
• Monitor and report on key performance indicators and marketing metrics, and communicate insights to stakeholders.
• Lead the digital capability for brand teams and key stakeholders in other functional areas.
• Create and pilot e-commerce initiatives.
• Feed customer insight to the commercial team's brand strategy.
• Lead the 12-month digital operational plan to deliver activities that build towards the longer-term strategy.

What you'll need

• MBA from Tier 1 colleges.
• 3+ years in a large multi-national working environment.
• 3+ years of marketing experience.
• Experience in multi-channel/digital marketing.
• On-platform experience on Blinkit, Amazon, Flipkart etc.

Nice to have

• MBA (Marketing, Brand Management, Communications, or a Technology related field in Pharmaceuticals) or consult manager with Technology related field experience.
• Digital course work.
• Expert in digital marketing channels in sales and marketing.
• Ability to influence, challenge and gain credibility with senior commercial leaders.
• Digital/social/interactive marketing experience with a clear commercial focus, including digital analytics and metrics.
• Excellent communication skills, strong presentation and facilitation skills to explain/sell creative concepts.
• Proven track record of driving sales performance.
• Agency management experience.
• Proficient in customer understanding and campaign development.
• Capable of working across boundaries and functional areas.
• Familiarity with copy approval process.
• Experience in the Pharma sector.
• Project management experience.