Assistant Manager- Online Marketing

Overview

Assistant Manager in Online Marketing for the Korean Customer Acquisition team at hear.com Korea, responsible for online marketing performance and growth of customer acquisition in Korea, working closely with the Seoul team.

What you'll do

• Run key paid channels targeting Korean audiences hands-on alongside the team, including Meta, Google (Search, GDN, Demand Gen), Naver, Criteo, Taboola, TikTok, Daangn, and Baidu.
• Review campaign structure, budget allocation, targeting, and creative management to identify opportunities for improvement.
• Analyze performance across the entire customer journey, from lead acquisition to sales consultations, store visits, and actual purchases.
• Connect lead quality, consultation conversion, and revenue to build and execute channel mix and budget strategies.
• Discover and test new elements such as offers, audiences, bidding strategies, campaign optimization methods, and new platform features.
• Collaborate with the product team to improve ad creatives, landing pages, and lead funnels, proposing hypotheses based on media data and running rapid validation tests.
• Share insights and best practices with online marketing managers across global markets, and adapt new ideas into experiments for the Korean market.
• Challenge existing structures and practices through hypotheses and experiments to find better ways of working.

What you'll need

• Bachelor's degree
• 5+ years of experience in digital performance marketing, or equivalent experience
• Hands-on experience designing and optimizing campaign structures on major channels such as Meta, Google, and display networks
• Ability to dig into ad setups and performance data yourself and pinpoint why things are structured the way they are and where inefficiencies occur
• Proficiency in Excel/Google Sheets, with the ability to combine data from multiple sources and analyze it independently
• Fluency in English and comfortable holding meetings and sharing reports with global teams

Nice to have

• Experience in a lead generation business, or a model where online traffic leads to offline consultations and purchases
• Experience analyzing internal data to assess the current state, identify areas for improvement, and build media and creative strategies based on those findings
• Experience running display, video, and social channels such as GDN, YouTube, Meta, TikTok, and Daangn
• Ability to collaborate with diverse stakeholders while proposing marketing direction based on your own perspective and evidence
• Enjoy digging into existing structures and building better ways of working, rather than simply managing established processes

Details

• Location: Gurgaon, Haryana, India