Digital Marketing Campaign Manager- Gurgaon

Overview

Lead a team of digital marketing specialists in designing, building and executing multi-channel B2B marketing campaigns that drive brand awareness, engagement and demand generation at ERM's Global Delivery Centre.

What you'll do

• Collaborate and ideate with marketers to design and deliver multi-touchpoint campaigns across website, email, social media and paid media/search.
• Craft customer journeys that nurture new or existing prospects across the marketing funnel, increasing awareness, encouraging engagement and converting into demand generation.
• Build personalisation into campaigns using demographic and behavioural indicators to segment the audience.
• Confidently leverage marketing automation and CRM data and functionality for seamless campaign execution.
• Leverage analytics and data to share insights with project teams and influence campaign adaptations.
• Meet campaign KPIs, including channel-specific goals and commercial lead generation, to positively influence revenue generation.
• Manage a team of 3 digital marketing professionals and support them to achieve individual and team KPIs through regular reviews and feedback sessions.
• Embody the team's collaborative, high-performing culture.
• Identify skill gaps and implement training and upskilling initiatives.
• Establish and maintain standardized processes, workflows and documentation (SOPs).
• Monitor campaign delivery timelines, quality standards and performance metrics.
• Drive best-in-class execution across campaign assets, reports, automations and performance dashboards.
• Ensure consistent usage and optimization of Salesforce, Pardot (Marketing Cloud Account Engagement), Google Ads, Looker Studio, GA4 and Power BI.
• Optimize and leverage first-party data to deliver commercial results.
• Review and improve lead funnel management practices in alignment with commercial goals.
• Partner with specialist digital marketers to improve campaign efficiency and performance metrics.

What you'll need

• 8+ years of experience in B2B digital marketing, with at least 3 years in a managerial or team lead role.
• Proven experience managing high-performing campaigns, ideally both brand campaigns and lead generation campaigns.
• Strong working knowledge of Pardot/MCAE, Salesforce, GA4, Google Ads and Looker Studio/Power BI.
• Demonstrated ability to lead multiple simultaneous initiatives and manage competing priorities.
• Excellent organizational, communication and stakeholder management skills.
• Hands-on project management experience with tools like Trello or similar platforms.

Nice to have

• Exposure to a consulting firm marketing environment.
• Ability to synthesize performance data and make strategy or process recommendations.
• Familiarity with CMS platforms, A/B testing methodologies and digital UX best practices.

Details

• Location: New Delhi, India (Global Delivery Centre); the job title references Gurgaon.