Assistant Manager, Digital Marketing

Overview

Manage and optimize paid media campaigns across search, social, display, video and programmatic channels to meet marketing goals, managing budgets and maximizing ROAS and ROI.

What you'll do

• Manage end-to-end execution of paid media campaigns across global and local markets to drive awareness, consideration and conversion.
• Build campaign structures, audience segments and targeting (including retargeting and lookalike audiences) aligned to funnel stage and KPIs.
• Work with internal teams and external agencies to ensure campaigns are set up, QA'd and live on time.
• Analyze market trends and competitor activity to provide recommendations for campaign optimization.
• Review lead generation form logic before launch, including conditional fields, validation rules and CRM integrations, so submissions flow correctly on desktop and mobile.
• Review campaign setup before launch, including audience targeting, bid strategy, placements and A/B test structure, to catch configuration errors early.
• Manage day-to-day campaign budgets, pacing and bidding to ensure efficient spend and alignment with CPA, CPL and ROAS goals.
• Diagnose cost variance between campaigns, separating bid strategy, audience overlap, placement saturation and budget pacing as root causes.
• Forecast budget burn and advise on reallocation across campaigns based on cost-per-lead and lead-quality trends, not volume alone.
• Track, measure and report campaign performance against established KPIs, providing clear insights and recommendations to stakeholders.
• Reconcile platform-reported leads against CRM submissions, explaining gaps from duplicates, invalid entries or sync failures, and escalate suspected bot or click-fraud activity.
• Assess lead quality beyond volume by tracking downstream sales-qualified rates to judge true campaign performance.
• Drive continuous A/B testing across ad copy, creative assets, landing pages, bidding strategies and new ad products or formats.
• Own conversion tracking and measurement (pixels, tags, UTM governance, GA4) to ensure performance data is accurate and reliable.
• Stay current with industry trends and platform updates, recommending new tactics and best practices.
• Serve as key point of contact for internal stakeholders and, where applicable, advertising agencies and technology vendors.
• Collaborate with content, analytics and regional marketing teams to ensure integrated campaign execution.
• Educate internal stakeholders and promote Paid Media best practices.
• Lead and execute comprehensive multi-channel paid media strategies aligned with business objectives, owning full accountability for performance across channels and managing significant budgets.
• Manage relationships with senior internal stakeholders and external agency partners, presenting strategic insights to executive leadership.
• Drive cross-functional collaboration with creative, content, analytics and digital marketing teams, and foster knowledge sharing.
• Provide actionable insights on market trends and growth opportunities, and conduct strategic analysis of what is and isn't working, including competitive intelligence.
• Successfully manage and develop direct reports with measurable improvement in their performance.

What you'll need

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 8-10 years of hands-on experience in paid media, preferably in a B2B or commercial real estate environment.
• Strong, hands-on experience with major paid media platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads) and a solid understanding of programmatic display advertising.
• Understanding of platform-specific mechanics, including audience expansion, lookalike audiences, bid strategy options and placement controls.
• Strong written and spoken English language skills.
• Proven ability to use data and analytics (including GA4 and dashboarding tools such as Looker Studio or Power BI) to inform campaign decisions and drive performance improvements.
• Working knowledge of lead generation forms and CRM integrations, with the ability to troubleshoot field mapping, validation and submission issues or brief platform support teams effectively.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication skills and a collaborative, team-oriented mindset.

Nice to have

• Experience with programmatic platforms such as Google Display Network (GDN) or The Trade Desk.
• Understanding of content syndication programs and vendors.

Details

• Location: On-site, Gurugram, HR.
• Timing: 1pm – 10pm (IST).
• Full time, 40 scheduled weekly hours.