Deputy Marketing Manager

Overview

The Deputy Marketing Manager drives sustainable growth of the Urology & Critical Care portfolio through strategic marketing, market development, product lifecycle management and commercial execution.

What you'll do

• Support development and execution of annual marketing plans aligned with business objectives.
• Drive portfolio growth through market share gain, category creation, customer conversion and new customer acquisition.
• Monitor business performance, identify growth opportunities, and recommend corrective actions.
• Conduct market analysis, customer segmentation, and competitive assessments to guide strategic decision-making.
• Manage the complete product lifecycle from launch planning to commercialization and portfolio optimization.
• Develop product positioning, value propositions, messaging, and promotional strategies.
• Partner with regional and global marketing teams to support launches and product expansion initiatives.
• Build business cases for new products, market opportunities, and strategic investments.
• Lead market development initiatives to increase therapy awareness and adoption.
• Develop and maintain strong relationships with Key Opinion Leaders (KOLs), clinical stakeholders, and professional societies.
• Organize educational programs, CMEs, workshops, symposiums, and advisory boards.
• Support generation and dissemination of clinical evidence and customer success stories.
• Develop marketing campaigns and sales enablement tools that improve customer engagement and conversion.
• Provide field support through customer visits, product evaluations, demonstrations, and strategic account planning.
• Track campaign effectiveness and optimize marketing investments based on ROI.
• Deliver regular competitive intelligence and market insights to the commercial organization.
• Manage assigned marketing budgets and ensure efficient utilization of resources.
• Support forecasting, demand planning, pricing strategy, and business reviews.
• Drive profitability initiatives through product mix optimization and value-based commercialization strategies.
• Collaborate effectively with Sales, Medical Affairs, Regulatory, Quality, Supply Chain, and Finance teams.
• Lead cross-functional projects and business initiatives.
• Support capability building of sales teams through product training and coaching.
• Mentor junior marketing associates and contribute to succession planning and talent development.

What you'll need

• Bachelor's degree in Life Sciences, Pharmacy, Biomedical Engineering, Business, or related field.
• 5–8 years of marketing and commercial experience in Medical Devices, Healthcare, Life Sciences, or Pharmaceuticals.
• Experience in product management, portfolio management, market development, or strategic marketing.
• Strong analytical, commercial, communication, and stakeholder management skills.

Nice to have

• MBA in Marketing, Healthcare Management, or equivalent.

Details

• Primary work location: IND Gurgaon - Signature Towers B.