Senior Analyst, Paid Social

Overview

Senior Analyst on the Paid Social team, supporting the Paid Media Manager with daily execution and optimization of digital marketing campaigns to drive in-store and online traffic and optimize ROI.

What you'll do

• Develop paid media strategies across platforms such as Facebook Ads, Instagram Ads, Pinterest, TikTok and Reddit.
• Create, launch and optimize paid media campaigns to drive brand awareness, traffic, lead generation, mobile app and conversions.
• Monitor campaign performance, budgets and key metrics, and make data-driven adjustments to achieve campaign objectives.
• Conduct in-depth audience analysis across 1P/2P/3P audiences and identify appropriate cohorts for campaign targeting.
• Execute A/B testing to refine and improve performance continuously.
• Monitor and manage campaign budgets to achieve desired ROAS, and adjust budget allocations to maximize performance and efficiency.
• Utilize analytics tools to track, measure and analyze campaign performance, and prepare regular reports on impressions, clicks, CPA, CPV, RPV and ROAS.
• Provide actionable insights and recommendations based on performance analysis, including interpreting complex performance data and Multi Touch Attribution reports.
• Collaborate with internal stakeholders to ensure a cohesive and integrated marketing approach.
• Manage multiple projects and stakeholders, prioritizing projects with the most impact on operational goals.
• Design and implement processes that solve complex organizational problems from start to finish.
• Troubleshoot technical assets such as product catalogs, feeds and event pixels.

What you'll need

• 5+ years of experience, with a minimum of 3+ years of in-depth knowledge of paid social platforms, advertising tools and ad formats.
• Bachelor's degree in marketing, Business, Advertising or a related field.
• Meta Blueprint Certification.
• Key skills: Facebook Ad Manager, Pinterest Ad Manager, Reddit Ad Managers, TikTok Ad Managers, Snapchat Ad Managers, X Ad Managers.
• Data analysis and visualization tools (Power BI, GA4, Adobe Analytics), and data management platform/audience architecture.
• Proficiency in Pinterest and Facebook Business Manager.
• Comfortable handling raw data and identifying trends, and interpreting insights from data analytics tools.
• Strategic and analytical thinking, with attention to detail.
• Strong programmatic knowledge.
• Team player with strong interpersonal skills and the ability to collaborate with cross-functional teams.

Nice to have

• Experience with e-commerce or digital marketing for an online business.
• Proficiency in Microsoft Excel, Power Query and SQL.
• Experience creating Power BI dashboards.
• Experience on Epsilon People Cloud (EPC).

Details

• Based at the on-site office in Bengaluru.