Group Head - Digital Planning

Overview

Lead digital media planning and client relationships for key accounts, managing and mentoring business teams to deliver integrated media strategies.

What you'll do

• Develop and execute strategic business plans to drive growth and retention for key clients.
• Lead media planning across digital channels, ensuring integration and coherence with the overall media strategy.
• Foster strong client relationships, understanding their unique needs and providing tailored solutions to meet their objectives.
• Manage and mentor business teams, encouraging collaboration and high performance.
• Work closely with cross-functional teams, including buying, operations, finance, strategy and analytics, to deliver comprehensive services.
• Craft compelling narratives and presentations to communicate strategies and results to clients and stakeholders.
• Lead new business pitches, driving the process in partnership with the management team and other departments.
• Monitor industry trends and competitor activities to proactively adjust strategies and maintain a competitive edge.

What you'll need

• 6+ years and above in media planning in an agency or on the marketing side of a large advertiser.
• Strong track record of media planning across digital platforms and offline media.
• Comprehensive knowledge of the media landscape and the ability to leverage it in strategic planning.
• Demonstrated ability to manage and grow client relationships.
• Experience leading and developing diverse business teams.
• Excellent communication and presentation skills, with a knack for storytelling and creating persuasive presentation decks.
• Technically focused, with exposure to media tools, consumer panels and systems.
• Exposure to tools and platforms such as Comscore, GWI, IRS, DV360, Facebook Business Manager, Google AdWords, Meta Ads, Search Ads 360, Google Analytics, Amazon, LinkedIn and ad verification tools.
• Experience across OTT, display and biddable media.
• Ability to analyse data and articulate recommendations based on findings to team members and leaders.
• Innovative, creative, flexible in thinking and adaptable to changing situations.
• Big picture thinker.

Nice to have

• Strong track record of media planning across offline media.

Details

• Location: Gurugram.
• Brand: Dentsu X.
• Time type: Full time.
• Contract type: Permanent.