Analyst-Campaign Operations Analyst, Salesforce MCA and Adobe Campaign

Overview

Campaign Operations Analyst responsible for building, testing, delivering and optimizing multi-channel campaigns on the Salesforce Marketing Cloud platform and Adobe Campaign, based in Chennai.

What you'll do

• Configure, build, test and deliver emails, journeys, Cloud Pages, SMS, push notifications and workflows across Adobe Campaign and Salesforce Marketing Cloud to meet defined business goals.
• Own campaigns end to end from requirements capture through QA, deployment, monitoring and post-launch validation, ensuring accuracy, timeliness and impact.
• Collaborate with IT and data teams to enable clean, reliable data flows and integrations from multiple sources.
• Apply schemas, supplementary data structures and governance principles to keep audiences accurate and compliant.
• Implement segmentation, multifaceted content, tailored strategies, classification systems and targeting logic to increase relevance and performance across channels.
• Follow SOPs, SLAs, change control and access standards; uphold privacy, consent, suppression and preference management.
• Diagnose and resolve workflow, delivery, journey, automation and data issues; escalate appropriately and drive platform and process improvements.
• Translate business partner requirements into robust technical solutions and communicate progress, risks and trade-offs to collaborators across regions.
• Build and maintain reusable templates, workflows, automations and standard configurations that improve consistency, speed and scale across markets.
• Supervise campaign health and delivery; validate audiences and outcomes and recommend enhancements to efficiency, data quality and engagement.

What you'll need

• 4-6 years of overall experience in marketing automation with SFMC, covering modules such as Email Studio, Journey Builder, Interaction Studio, Einstein, Automation Studio and Adobe Campaign.
• Hands-on experience with Adobe Campaign and/or the Salesforce digital marketing platform in a campaign operations or marketing automation environment.
• Practical knowledge of Adobe Campaign workflows, deliveries, targeting, segmentation, personalization, typologies and schemas.
• Knowledge of SFMC capabilities including Email Studio, Journey Builder, Automation Studio, CloudPages, Data Extensions and audience segmentation.
• Solid understanding of SQL.
• Good understanding of campaign lifecycle management, data quality, audience segmentation, personalization, QA and deployment processes.
• Understanding of data security, permission, blocking procedures, preference management and access-control principles within marketing platforms.
• Strong analytical, problem-solving, communication and collaboration skills.
• Ability to work within established SOPs, SLAs, QA, change-management and production deployment processes.
• Experience managing multiple campaign work streams in a fast-paced campaign operations environment while maintaining quality and timelines.

Nice to have

• Exposure to AMPscript, JavaScript, HTML/CSS, JSON, SOQL, APIs and platform integrations.
• Certifications in Marketing Cloud by Salesforce and/or Adobe Campaign.
• Sophisticated AMPscript and SSJS for personalization, CloudPages and integrations.
• Experience with real-time and batch integrations using APIs, connectors and event-based architectures.
• Knowledge of deliverability best practices, tracking and testing tools across email and mobile channels.
• Familiarity with Agile delivery, backlog management and version control for campaign assets.
• Experience in regulated industries and with regional data privacy requirements.

Details

• Location: Chennai, India.
• Work mode: in-person working, on average a minimum of three days per week from the office.
• Career level: C3.