Analyst-Campaign Operations Analyst, Salesforce MCA and Adobe Campaign

Overview

Campaign Operations Analyst based in Chennai, responsible for managing multi-channel campaigns using the Salesforce Marketing Cloud platform and Adobe Campaign.

What you'll do

• Configure, build, test, and deliver emails, journeys, Cloud Pages, SMS, push notifications, and workflows across Adobe Campaign and the Salesforce marketing cloud environment to meet defined business goals.
• Own campaigns from requirements capturing through QA, deployment, monitoring, and post-launch validation, ensuring accuracy, timeliness, and impact.
• Collaborate with IT and data teams to enable clean, reliable data flows and integrations from multiple sources.
• Apply schemas, supplementary data structures, and governance principles to ensure audiences remain accurate and compliant.
• Implement segmentation, multifaceted content, tailored strategies, classification systems, and targeting logic that increase relevance and performance across channels.
• Follow SOPs, SLAs, change control, and access standards; uphold privacy, consent, suppression, and preference management.
• Diagnose and resolve workflow, delivery, journey, automation, and data issues; escalate appropriately and foster insights into platform and process improvements.
• Translate requirements from business partners into robust technical solutions; communicate progress, risks, and trade-offs clearly to diverse collaborators across regions.
• Build and maintain templates, workflows, automations, and standard configurations that improve consistency, speed, and scale across markets.
• Supervise campaign health and delivery; validate audiences and outcomes, and recommend enhancements that boost efficiency, data quality, and engagement.

What you'll need

• 4-6 years of overall experience in marketing automation with SFMC, covering Email Studio and Journey Builder, Interaction Studio, Einstein, Automation Studio, and Adobe Campaign.
• Hands-on experience with Adobe Campaign and/or the Salesforce digital marketing platform in a campaign operations or marketing automation environment.
• Practical knowledge of Adobe Campaign workflows, deliveries, targeting, segmentation, personalization, typologies, and schemas.
• Knowledge of SFMC capabilities including Email Studio, Journey Builder, Automation Studio, CloudPages, Data Extensions, and audience segmentation.
• Solid understanding of SQL.
• Good understanding of campaign lifecycle management, data quality, audience segmentation, personalization, QA, and deployment processes.
• Understanding of data security, permission, blocking procedures, preference management, and access-control principles within marketing platforms.
• Strong analytical, problem-solving, communication, and collaboration skills.
• Ability to work within established SOPs, SLAs, QA, change-management, and production deployment processes.
• Experience managing multiple campaign work in a fast-paced campaign operations environment while maintaining quality and timelines.

Nice to have

• Exposure to AMPscript, JavaScript, HTML/CSS, JSON, SOQL, APIs, and platform integrations.
• Certifications in Marketing Cloud by Salesforce and/or Adobe Campaign.
• Sophisticated AMPscript and SSJS for personalization, CloudPages, and integrations.
• Experience with real-time and batch integrations using APIs, connectors, and event-based architectures.
• Knowledge of deliverability best practices, tracking, and testing tools across email and mobile channels.
• Familiarity with Agile delivery, backlog management, and version control for campaign assets.
• Experience in regulated industries and with regional data privacy requirements.

Details

• Location: Chennai, Tamil Nādu, India.
• Work mode: in-person working, on average a minimum of three days per week from the office.
• Career level: C3.