Marketing Business Analyst

Overview

Serve as an AI-native Marketing Business Analyst and strategic partner to Marketing Executive Leadership, turning complex demand, marketing, customer and revenue data into actionable insights for investment decisions and executive decision-making.

What you'll do

• Analyze campaign, digital, event, ABM, product marketing, customer marketing and demand generation performance.
• Write complex SQL queries to extract, transform and analyze data across multiple systems.
• Build attribution, funnel and conversion analyses that drive marketing investment decisions.
• Partner with marketing leaders to define success metrics and optimize program performance.
• Maintain reusable definitions in markdown-based documentation and other shared knowledge assets.
• Conduct ad hoc analyses to answer critical business questions and support strategic initiatives.
• Partner with data engineering, RevOps and business systems teams to ensure data quality and governance.
• Validate data accuracy and maintain trust in executive reporting.
• Design and maintain executive-level marketing performance frameworks, dashboards and reporting.
• Develop KPIs and measurement methodologies that connect marketing activities to pipeline, revenue, customer growth and business outcomes.
• Translate complex analyses into clear narratives and recommendations for executive audiences.
• Support quarterly business reviews, board reporting, annual planning and strategic decision-making.
• Identify emerging trends, risks and opportunities through proactive analysis.
• Own the marketing semantic layer, including KPI definitions, business logic, data dictionaries, AI-ready documentation and reusable measurement frameworks.
• Leverage AI tools and modern analytics platforms to accelerate insight generation and improve productivity.
• Design AI-powered workflows for reporting, forecasting, anomaly detection, data enrichment and executive brief creation.
• Champion AI-first approaches to analytics, reporting and business intelligence.

What you'll need

• 5+ years of experience in marketing analytics, business analytics, revenue operations or related analytical roles.
• Expert-level SQL skills with the ability to work across large, complex datasets.
• Experience building executive-facing dashboards, scorecards and measurement frameworks.
• Strong understanding of B2B marketing metrics, funnel analytics, pipeline generation, attribution and revenue measurement.
• Demonstrated ability to influence decision-making through data-driven storytelling.
• Experience using AI tools and technologies to improve analytical workflows and business outcomes.
• Advanced proficiency in BI platforms such as Tableau, Power BI, Looker, Sigma or similar.
• Excellent communication skills with the ability to present to executive leadership.

Nice to have

• Experience in SaaS, subscription or recurring revenue business models.
• Familiarity with marketing automation, CRM and customer data platforms.
• Experience with forecasting, predictive analytics and statistical modeling.
• Knowledge of Python, dbt or modern data stack technologies.
• Experience supporting CMO, CRO or executive leadership teams.

Details

• Location: Chennai, Tamil Nadu, India.
• Hybrid position: work both remotely and from the Chennai office.