Associate - Salesforce Marketing Cloud, Campaign Operations

Overview

Operate and scale campaign management and personalization across AstraZeneca's Salesforce Marketing Cloud ecosystem from the Chennai, India hub, linking strategy, data and technology to deliver measurable marketing impact.

What you'll do

• Lead the operational rollout of the evolving Martech stack and scale capabilities across multiple markets.
• Build, configure and launch solutions across Salesforce Marketing Cloud, including the email campaign platform, Journey Builder, Cloud Pages, SMS, push notifications and Automation Studio.
• Translate requirements into campaign configurations, manage QA, launch and distribution, and use insights to iterate.
• Partner with IT to bring data together from multiple sources into Salesforce Data Cloud/Marketing Cloud; clean, transform and standardize data for accurate segmentation and measurement.
• Apply data modeling, integration architecture and data governance guidelines to maintain trusted, compliant customer profiles.
• Use AMPscript and SQL to deliver dynamic content, profile-based segmentation and journey logic.
• Evaluate and recommend optimization strategies for technical architecture, DevOps, performance and solution design across Data Cloud and Marketing Cloud.
• Build playbooks, reusable assets and standards that accelerate adoption and speed to market across global teams.

What you'll need

• More than 3 years of overall experience in marketing automation.
• 2-3 years of experience with SFMC (Email Studio, Journey Builder, Einstein, Automation Studio etc.).
• Excellent business insight and communication skills.
• Strong focus on customer centricity and customer experience.

Nice to have

• Experience with marketing campaign development and implementation and/or with brand teams, accomplishing promotions or campaigns.
• Experience with technologies and processes for content management systems, digital asset management software and web content management.
• Experience with technologies and processes for mobile and social media technologies, solutions and strategies.
• Experience with marketing customer data models.

Details

• Location: Chennai, India.
• Work mode: on average a minimum of three days per week from the office.