Associate - Salesforce Marketing Cloud, Campaign Operations

Overview

Operate the Salesforce Marketing Cloud ecosystem to build, configure and launch personalized, data-driven campaigns and journeys, working from the Chennai, India hub with global teams.

What you'll do

• Lead the operational rollout of the evolving Martech stack and scale capabilities across multiple markets.
• Build, configure and launch solutions across Salesforce Marketing Cloud, including the email campaign platform, Journey Builder, Cloud Pages, SMS, push notifications and Automation Studio.
• Translate requirements into campaign configurations, manage QA, launch and distribution, and use insights to iterate for continuous improvement.
• Partner with IT to bring data together from multiple sources into Salesforce Data Cloud/Marketing Cloud; clean, transform and standardize data for accuracy, reliable segmentation and robust measurement.
• Apply data modeling, integration architecture and data governance guidelines to maintain trusted, compliant customer profiles.
• Use AMPscript and SQL to deliver dynamic content, profile-based segmentation and journey logic.
• Evaluate and recommend optimization strategies for technical architecture, DevOps, performance and solution design across Data Cloud and Marketing Cloud.
• Build playbooks, reusable assets and standards that accelerate adoption and speed to market across global teams.

What you'll need

• More than 3 years of overall experience in marketing automation.
• 2-3 years of experience with SFMC (Email Studio, Journey Builder, Einstein, Automation Studio etc.).
• Excellent business insight and communication skills.
• Strong focus on customer centricity and customer experience.

Nice to have

• Experience with marketing campaign development and implementation and/or with brand teams, accomplishing promotions or campaigns.
• Experience with technologies and processes for content management systems, digital asset management software and web content management.
• Experience with technologies and processes for mobile and social media technologies, solutions and strategies.
• Experience with marketing customer data models.

Details

• Location: Chennai, Tamil Nādu, India.
• Work mode: on average a minimum of three days per week from the office.
• Grade: C2.