Marketing Automation Specialist

Overview

Marketing Automation Specialist who builds and executes data-driven campaign strategies and customer journeys on marketing automation platforms, primarily Salesforce Marketing Cloud, for Maersk's global marketing team.

What you'll do

• Oversee campaigns from ideation through creation, analysis and reporting.
• Lead marketing automation tasks for campaigns and automated journeys across email and messaging platforms.
• Work with global stakeholders on prototyping, testing, training and defining support procedures for Salesforce Marketing Cloud Journeys.
• Communicate constantly with the Marketing Manager, stakeholders, Creative Director and Web Lead.
• Use data-driven methodologies to analyze and optimize projects in line with business objectives.
• Work with the Salesforce, web, social media and project teams to execute projects across email and other channels.
• Develop and execute high-performing, data-driven campaign strategies and manage email campaigns and customer journeys.
• Lead teams of automation specialists and work with cross-functional members to achieve high reach, visibility, conversion and engagement.

What you'll need

• Graduate or postgraduate with 4-5+ years of work experience in the marketing domain.
• At a minimum, 3 years of experience with marketing automation systems.
• Strong familiarity with B2B marketing operations.
• Extensive knowledge of the Salesforce Ecosystem and primarily SFMC: Email Studio, Journey Builder, Reports, Automation Studio.
• Experience in developing and executing marketing campaigns.
• Ability to understand business problems and resolve them through prioritised configuration of the marketing automation platform.
• Demonstrable experience in segmenting audiences and optimising campaigns to increase effectiveness.
• Proven experience maintaining a marketing database and performing data governance tasks to ensure high data hygiene.
• Understanding of the Digital Marketing Ecosystem and Salesforce Ecosystem.
• Working knowledge of HTML and strong understanding of email-campaign best practices, including reputation, spam, security and deliverability.
• Strong analytical skills with the ability to translate insights into actionable workflows.
• In-depth understanding of marketing and campaign management functions and processes.
• Experience in process standardization and campaign and marketing tools and systems.
• Excellent verbal and written skills, with precise attention to detail and grammatical accuracy.
• Good stakeholder management skills.
• Ability to multi-task projects and meet deadlines consistently.
• Self-motivation and a desire for continuous learning and improvement.
• Proficiency in the Microsoft Office suite, with strong Excel skills.
• Marketing Cloud certifications.

Nice to have

• Salesforce integration experience (desired).
• Relevant industry experience in logistics.

Details

• Location: Bengaluru, India.