Senior Analyst, Digital Analytics

Overview

Senior Analyst, Digital Analytics responsible for website, campaign and marketing performance reporting and insights using Adobe Customer Journey Analytics (CJA) and external marketing data sources.

What you'll do

• Own and deliver website performance reporting using Adobe Customer Journey Analytics (CJA).
• Analyze website traffic, user behavior, engagement, conversion trends, and customer journeys and translate data into actionable insights.
• Develop and maintain campaign and marketing performance reporting, including channel, campaign, and marketing performance analysis.
• Report and analyze campaign and marketing data imported from external data sources, such as Marketo, Adobe Journey Optimizer (AJO), and other marketing platforms.
• Build and maintain CJA segments, calculated/custom fields, metrics, dimensions, and reporting components to support business and marketing requirements.
• Automate CJA reporting and dashboards using Power BI, reducing manual reporting effort and improving reporting efficiency.
• Identify trends, opportunities, anomalies, and performance drivers in digital and marketing data and proactively communicate key findings to stakeholders.
• Develop executive-ready PowerPoint presentations and dashboards that clearly communicate performance, insights, and recommendations.
• Demonstrate strong data storytelling skills, turning complex analytics into simple, clear, and business-focused narratives.
• Present insights and recommendations confidently to marketing, business, and leadership teams.
• Partner with marketing, implementation, and analytics teams to understand reporting requirements and deliver scalable and effective analytics solutions.
• Continuously identify opportunities to improve reporting processes, automation, data quality, and the overall effectiveness of digital analytics reporting.

What you'll need

• 4–6 years of hands-on working experience with Adobe Customer Journey Analytics (CJA), particularly in website analytics and reporting.
• Strong hands-on experience with Adobe CJA, including workspace reporting, analysis, segmentation, calculated/custom fields, and reporting components.
• Good understanding of digital marketing, website traffic, campaigns, channels, customer journeys, engagement, and conversion metrics.
• Experience working with and reporting on campaign and marketing data from external platforms, such as Marketo, Adobe Journey Optimizer (AJO), and similar marketing technologies.
• Experience with Power BI and reporting automation, with the ability to develop automated and scalable reporting solutions.
• Strong analytical and problem-solving skills, with the ability to identify the "why" behind the numbers and translate findings into actionable recommendations.
• Excellent data storytelling and presentation skills.
• Strong proficiency in PowerPoint, with the ability to create clear, visually compelling, and executive-ready presentations.
• Comfortable presenting analytics, insights, and recommendations directly to marketing and business stakeholders.
• Strong communication and stakeholder management skills, with the ability to explain complex analytics concepts to non-technical audiences.
• Ability to work independently, manage multiple reporting requirements, prioritize competing requests, and deliver high-quality outputs within timelines.
• A strong business mindset with the ability to connect digital performance data with marketing objectives and business outcomes.

Nice to have

• Adobe CJA certification

Details

• Location: Bengaluru, India (LabCorp Bangalore)