Marketing Automation Campaign Specialist

Overview

Builds and optimizes B2B digital marketing campaigns within Adobe Marketo, translating marketing strategy into scalable, high-quality programs while ensuring accuracy and alignment to enterprise governance standards.

What you'll do

• Build and execute Marketo programs and assets including emails, landing pages, forms, smart campaigns, and reports.
• Execute campaign builds based on documented briefs, requirements, and strategic direction from marketing stakeholders.
• Activate and operationalize audience segments sourced from enterprise data platforms within Marketo programs.
• Apply campaign-level filters, targeting logic, and distribution rules as needed to support launch objectives.
• Perform thorough QA testing across emails, landing pages, forms, workflows, and lead routing prior to deployment.
• Support lead lifecycle processing, CRM sync validation, and basic troubleshooting of integration-related issues.
• Partner with marketing analysts to support campaign reporting and provide execution-level performance insights.
• Maintain documentation, naming conventions, templates, and operational standards within Marketo.
• Contribute to ongoing platform enhancements and scalability initiatives post-implementation.
• Support cross-functional marketing automation projects as needed.
• Manage campaign intake, build timelines, and task execution through Workfront to ensure alignment with enterprise processes and SLAs.

What you'll need

• 3–5 years of marketing automation experience, preferably in Marketo.
• Hands-on experience building emails, landing pages, forms, and automated campaign workflows.
• Familiarity with B2B marketing processes including lead lifecycle management and CRM integration.
• Working knowledge of global email compliance standards (CAN-SPAM, CASL, GDPR).
• Basic HTML/CSS troubleshooting skills.
• Strong attention to detail and demonstrated quality assurance discipline.
• Experience operating within structured campaign intake and project management systems (Workfront or similar).
• Demonstrated ability to manage multiple campaign builds simultaneously while adhering to defined processes and timelines.
• Strong communication skills with the ability to work independently and collaboratively within cross-functional teams.

Nice to have

• Salesforce experience (CRM integration).
• Experience working in a complex or regulated enterprise environment.
• Marketo certification.