Marketing Automation Specialist

Overview

Design, optimise and run the marketing automation systems, workflows and customer journeys that power Bradken's global digital marketing program.

What you'll do

• Design, implement and optimise automated marketing workflows and customer journeys that deliver a consistent, high-quality customer experience across multiple channels.
• Support integrations between Salesforce CRM, Marketing Cloud Account Engagement (Pardot) and other digital platforms, ensuring accurate and reliable data flow.
• Analyse campaign performance, customer behaviour and marketing data to identify opportunities, improve conversion rates and maximise return on investment.
• Collaborate with global marketing, sales and technology stakeholders to develop targeted, data-driven engagement strategies and personalised customer experiences.
• Champion continuous improvement by conducting A/B testing, implementing best practices and recommending new technologies that enhance marketing effectiveness.
• Promote a safety-first and quality-focused culture while ensuring all marketing automation activities comply with data governance, privacy regulations and company standards.

What you'll need

• Bachelor's degree or tertiary qualifications in Marketing, Communications, Business or a related field.
• Minimum 5 years' experience in digital marketing, ideally within a B2B environment managing complex customer journeys.
• Proven expertise in Salesforce Marketing Cloud Account Engagement (Pardot), including workflow automation, lead nurturing, scoring and campaign optimisation.
• Experience integrating marketing automation platforms with Salesforce CRM and managing marketing technology ecosystems.
• Strong analytical skills with experience using reporting tools such as Power BI to develop insights and measure campaign performance.
• Working knowledge of HTML and responsive email design, with a strong focus on quality assurance and campaign accuracy.
• Demonstrated ability to collaborate across global, cross-functional teams and influence stakeholders to achieve shared outcomes.
• Legal right to work in the country where the role is based. Bradken is unable to provide visa or work permit sponsorship for this role.

Details

• Location: Coimbatore, India.
• Participation in a one-way video screening as part of the selection process.
• Pre-employment psychometric assessment and medical, including drug and alcohol testing, required before commencing employment.
• Flexible work options, where the role allows.