Senior Global Campaigns Specialist

Overview

The Sr. Campaigns Specialist supports end-to-end execution of integrated marketing campaigns that drive pipeline and revenue across assigned segments, products, and programs, acting as the operational backbone for campaign delivery.

What you'll do

• Serve as the primary Campaign Operations point of contact for assigned marketing teams; intake, prioritize, and scope campaign requests in line with SLAs.
• Collaborate with Product Marketing, Sales, SDR, Channel, Acquisition, and Customer teams to ensure campaigns are aligned, resourced, and executed effectively.
• Support and own parts of end-to-end build and execution across Campaign Ops-supported channels, including email, webinars, direct mail, content syndication, meeting setting, list imports, and SPIFFs.
• Build and configure programs in Marketo and Salesforce, including emails, landing pages, forms, smart campaigns, and Salesforce campaigns; leverage templates, tokens, and standardized structures to scale execution.
• Manage campaign operational work and calendars through Wrike (or equivalent project management tooling), ensuring on-time, high-quality delivery aligned to product launches, sales plays, and market opportunities.
• Own segmentation, list builds, and targeting for assigned campaigns; ensure proper use of suppression logic, consent, and targeting accuracy, partnering with MarTech on data quality and availability gaps.
• Configure campaign tracking, statuses, and attribution setup; maintain data integrity across Marketo and Salesforce and ensure alignment with global naming conventions and reporting frameworks.
• Enable accurate performance reporting, support stakeholders with post-campaign insights, and continuously improve efficiency through standardization and automation.
• Act as liaison between marketing teams and MarTech/Admin on tooling issues and enhancements; identify opportunities to standardize and streamline recurring campaign work.

What you'll need

• 5+ years of experience in campaign operations, marketing operations, demand generation, or a combination of relevant experience.
• Hands-on experience building and executing campaigns in Marketo (or comparable marketing automation platform) and Salesforce.
• Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce).
• Prior experience in SaaS.
• Working knowledge of campaign project management tools (e.g., Wrike) and webinar platforms (e.g., ON24).
• Strong organizational and prioritization skills with the ability to manage multiple campaign requests and deadlines simultaneously.
• Solid analytical skills with the ability to track campaign performance, maintain data integrity, and surface actionable insights.
• Clear, professional communication skills; able to advise stakeholders on campaign structure, segmentation, and channel approach.
• Detail-oriented approach to segmentation, list management, suppression logic, and data hygiene.
• Collaborative team player comfortable partnering across marketing, MarTech, and GTM stakeholders.
• Ability to identify efficiencies and standardize recurring campaign work.
• Comfortable operating in a fast-paced, high-growth SaaS environment.

Details

• Location: Bengaluru, India (modern workplace in Helios Business Park).
• Background verification and additional regulatory, security, or compliance requirements may apply depending on role and where permitted by law.