Marketing Automation Specialist

Overview

Create, execute and maintain web and email campaigns for the Global Marketing team, focusing on quality, effectiveness and a seamless user experience aligned with brand guidelines.

What you'll do

• Design and execute email and web production projects as directed by members of the Global Marketing team, meeting specified deadlines and quality standards.
• Collaborate with internal teams to gather requirements, create content, and implement web and email campaigns.
• Utilize HTML, CSS, JavaScript, and email marketing tools to develop responsive designs that work across multiple platforms.
• Test and troubleshoot issues across multiple web and email platforms, ensuring compatibility and optimal performance.
• Implement SEO best practices and analyze web traffic and engagement metrics to enhance web and email content.
• Ensure all web and email content aligns with company brand/UX guidelines and meets accessibility standards.
• Monitor the effectiveness of web and email campaigns, making data-driven recommendations for improvements.
• Stay current with the latest trends and best practices in web and email production.

What you'll need

• A bachelor's degree in Web Development, Digital Marketing or a related field.
• Minimum of 4 - 6 years of experience in web and email production or similar role.
• Proficient in web development languages, including HTML, CSS, and JavaScript.
• Experience with email marketing tools, such as Eloqua or Marketo.
• Experience with Content Management Systems, such as Sitecore or Adobe Experience Manager.
• Knowledge of SEO and accessibility best practices.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Strong problem-solving skills, attention to detail, and a commitment to delivering high-quality work.
• Excellent communication skills and the ability to work collaboratively with a team.
• Strong interpersonal, oral, and written communication and collaboration skills with all levels of management.
• Strong organizational skills including the ability to adapt to shifting priorities and meet frequent deadlines.
• Demonstrates a proactive approach to problem-solving with strong judgment and decision-making capability.
• Highly resourceful and collaborative team-player, with the ability to also be independently effective and exude initiative and a sense of urgency.
• Exemplifies a customer-focused, action-oriented, results-driven culture.
• Forward-looking thinker, who actively seeks opportunities, has a desire for continuous learning, and proposes solutions.
• Ability to act with discretion and maintain complete confidentiality.
• Dedicated to the firm's values of non-negotiable integrity, valuing our people, exceeding client expectations, and embracing intellectual curiosity and rigor.

Details

• Location: Mumbai office, based in Goregaon (East).
• Reporting to: Regional Marketing Operations Lead (North America).
• Shift: US shift, 6:30 pm - 3:30 am IST.