Custom Software Engineering Analyst

Overview

Custom Software Engineering Analyst in Marketing Operations, focused on marketing automation and technology execution to manage and optimize marketing processes and systems.

What you'll do

• Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements, reviewing briefs and seeking clarification before the build, and highlight risks (if any).
• Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates.
• Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.
• Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences.
• Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality.
• Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns.
• Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution.
• Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.
• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.
• Complete all required reports so that accurate numbers are reported to both client and leadership.

What you'll need

• Any Graduation
• 3 to 5 years of experience
• Proficiency in HTML5 and CSS3, with hands-on experience coding responsive HTML email templates that render consistently across email clients and devices
• Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices
• Experience testing emails across different devices and email clients to identify and resolve rendering issues
• Attention to detail to ensure accuracy and consistency in coding and email rendering
• Familiarity with the Marketo, Braze, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.
• Knowledge of JavaScript and AMPscript for advanced dynamic content personalization and interactivity within emails
• Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns
• Understanding of SQL queries to work with data
• Experience in setting up and analyzing A/B tests to optimize email campaign performance
• Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards
• Basic graphic design skills to assist in creating visual elements for email templates

Nice to have

• Marketo certified Practitioner (preferred, not mandatory)

Details

• Location: Mumbai