Marketing Operations Specialist - Direct Response (GoHighLevel / ActiveCampaign)

Overview

A full-time, fully remote contractor role running the marketing operations layer for a paid-advertising-led online coaching company: reporting, systems, ad quality control, funnel builds, email, and management of the video editor pool.

What you'll do

• Own the weekly marketing dashboard and Monday report: spend, cost per call, opt-in rate, return on ad spend, win rate per writer, and number of ads launched, reconciled across the ad platforms, Hyros and the CRM.
• Produce a monthly summary by funnel stage.
• Run the ClickUp workspace for marketing: production pipeline, statuses, dashboards, templates and Slack intake.
• Write procedures and naming conventions for every repeatable process, and maintain an organised asset library.
• Run a compliance and QA checklist on every ad and email before it reaches the Head of Growth (banned words, claims, naming, landing page, tracking) and keep a log of what launched, where and when.
• Build landing page variants and new funnel pages in GoHighLevel or ClickFunnels.
• Build email sequences and automations in ActiveCampaign, and set up split tests.
• Manage the video editor pool: weekly meeting, flow of briefs, turnaround and revision targets, onboarding, screening applicants and tracking the bonus scheme.
• Keep deliverables and deadlines visible and flag anything likely to be late.
• Book recording sessions, run the meeting calendar, onboard new starters and manage tool access and subscriptions.
• Automate repeatable work such as reporting, QA checks, drafting procedures and reconciling data, using AI tools.

What you'll need

• 2+ years in a marketing operations, campaign operations or funnel-build role, ideally in an online coaching, course or direct-response business, or an agency serving them.
• Built and maintained a ClickUp workspace (or Asana, Monday or Notion) that other people relied on.
• Built pages in GoHighLevel or ClickFunnels and sequences in ActiveCampaign (or Klaviyo or HubSpot).
• Have owned a recurring task, such as a weekly report or daily check, for a year or more without missing it.
• Have coordinated freelancers or a small creative team to deadlines without being their manager.
• Expert with Claude or similar AI tools such as GrokBot/Viktor, and have automated at least one real piece of work with them.
• Native-level written English, with the ability to notice spelling errors in edited video.

Details

• Full-time contractor, paid monthly in US dollars, plus an annual bonus of up to 10% against targets within your control.
• Fully remote; core hours in a European or Dubai time zone.
• Not hiring in the Americas for this role.