Marketing Technology & Data Specialist DP

Overview

Caterpillar's Digital Adoption and Customer Success (DACS) team within Cat Digital is seeking a Marketing Technology & Data Specialist to partner with product engagement consultants on customer-facing engagement campaigns that drive adoption of digital solutions. The role is at a foundational level of marketing technology, marketing data and digital marketing.

What you'll do

• Partner with Product Engagement Consultants and cross-functional stakeholders to design, build, test, deploy and optimize customer-facing engagement campaigns across digital channels.
• Develop and maintain campaign workflows, journeys, audience segmentation and automated communications within Salesforce Marketing Cloud and other marketing technology platforms.
• Ensure campaign quality and performance through rigorous testing, validation, troubleshooting and deployment processes.
• Manage marketing data to support audience targeting, personalization, campaign execution and reporting while maintaining data accuracy and integrity.
• Collaborate with business partners to translate engagement strategies and campaign requirements into scalable technical solutions.
• Monitor campaign performance and engagement metrics, providing actionable insights and recommendations to improve customer adoption, engagement and business outcomes.
• Support ongoing maintenance, enhancements and optimization of marketing technology platforms, integrations and campaign assets.
• Document campaign processes, technical configurations and best practices to support operational excellence and continuous improvement.
• Assist in identifying opportunities to leverage automation, personalization and data-driven marketing capabilities to enhance the customer experience.
• Work closely with internal teams and external partners to ensure timely delivery of engagement initiatives that align with business objectives and customer success goals.

What you'll need

• Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
• Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
• Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors and peers.
• Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
• Knowledge of effective communication concepts, tools and techniques; ability to effectively transmit, receive and accurately interpret ideas, information and needs.

Nice to have

• Experience and expertise in promoting and/or driving engagement of digital products to users/audiences.
• Condition monitoring experience.
• Experience working with Field teams or Dealers.
• Technical marketing background and secure understanding of campaign building, customer journeys and an omnichannel approach.
• Positive attitude and ability to adapt to changes.
• Ability to build strong relationships with internal partners.

Details

• Location: Bangalore, Karnataka.
• Posting dates: October 22, 2026 - November 29, 2026.