Media Analyst TPA

Overview

Support Target's on-platform Search Team in analyzing campaign performance, creating optimization recommendations, and evolving bid strategies for Performance Marketing and the Retail Media Network businesses.

What you'll do

• Cultivate strong relationships with internal and external stakeholders, demonstrating a commitment to delivering exceptional service and impactful advertising solutions.
• Execute end-to-end campaign management, collaborating with advertisers to align strategies and priorities.
• Track and communicate campaign performance through detailed, data-driven reports and insights.
• Partner with brand advertisers and internal account teams to analyze search ad performance and provide actionable, data-backed recommendations for improvement.
• Collaborate cross-functionally with Sales, Merchandising, Analytics, and Media Strategy to deliver insights-led support that drives advertiser growth.
• Regularly monitor key performance metrics and implement proactive measures to enhance campaign outcomes.
• Advise brands on incremental investment opportunities, leveraging performance insights, category trends, and platform benchmarks.
• Share constructive feedback with product and platform teams to enhance campaign tools, reporting capabilities, and overall user experience.
• Identify and assess emerging trends in platform usage and campaign performance to develop proactive support frameworks and best-practice playbooks.
• Co-lead business reviews and performance discussions with key internal stakeholders to align on strategy and growth opportunities.

What you'll need

• Bachelor's degree or higher in Marketing, Business, Economics, Analytics, or a related technical field.
• 4 to 7 years of experience in digital marketing, with a strong focus on search ads and bidding platforms.
• Proficiency with at least one retail media or search platform (e.g., Google Ads, Amazon Ads, Criteo, Walmart Connect, Citrus Ad, Pacvue, Skai, etc.).
• Strong understanding of search marketing metrics and digital attribution models.
• Advanced Microsoft Excel and PowerPoint skills.
• Exceptional communication skills and a strong ability to learn quickly.
• High level of accuracy with strong attention to detail.
• Works effectively and independently with minimal supervision.
• Diligence, a solution-oriented mindset, and a proactive approach to problem-solving.
• Excels in project management, efficiently handling multiple tasks and deadlines while ensuring precision and quality.
• Shows curiosity and analytical acumen in identifying trends, resolving issues, and driving continuous optimization.

Details

• Location: Bangalore, India.