I&P-GN - SONG - MT-SFMC-Salesforce Data 360-Agentforce-Consultant

Overview

Consultant role in Accenture's I&P Global Network Song practice, working on Salesforce marketing platform implementations and marketing strategy for clients across marketing, sales and service functions.

What you'll do

• Gather business requirements, design processes and define implementation strategy for leading marketing automation platforms, preferably Salesforce.
• Develop business cases for campaign strategies and technology solutions.
• Conduct fit gap analysis and map platform capabilities to business requirements.
• Collaborate with clients to understand their business goals and target audience, and help achieve marketing objectives.
• Identify opportunities to leverage marketing platforms to improve efficiency and effectiveness.
• Work across end-to-end marketing processes and the campaign life cycle.
• Identify marketing process improvement opportunities and make recommendations.
• Monitor trends, analyze data and optimize marketing campaigns.
• Manage stakeholders (client and internal) and projects.

What you'll need

• Overall experience of 4+ years in designing or managing marketing campaigns.
• At least 3+ years of hands-on functional consulting experience in Salesforce Marketing Cloud, Data Cloud, Personalization, Pardot or Salesforce Loyalty implementation.
• Knowledge or experience of SFMC, MCNext, Data Cloud, Personalization, Pardot or Salesforce Loyalty.
• Good consulting and techno-functional experience.
• Experience working with middle to senior management levels within existing or client organizations.
• Excellent oral and written communication skills.
• Strong analytical skills and the ability to drive results-oriented decisions.
• Data-driven mindset with proven use of information to drive decisions, calibrate and achieve results.
• Highly organized, with a proven ability to develop efficient processes that elevate team performance and drive results.
• Proven success navigating global matrixed environments and/or experience in client-facing roles.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast-paced and unstructured environment.
• Experience with digital campaign management for large, complex clients, with proficiency in measurement and operations.
• Ability to drive engagement with minimal supervisor involvement and work independently from onshore/offshore.
• Ability to establish and build on working relationships effectively.

Nice to have

• Knowledge of the Aprimo tool.
• Certification in SFMC, Data Cloud, Personalization, Pardot or Salesforce Loyalty.
• Experience with CRM, marketing software, channel integration and real-time decisioning.
• Strong understanding of how digital channels work together to create a cohesive, personalized marketing program.
• Ability to use insights for campaign and strategy optimization.

Details

• Location: Gurugram, India.
• Works with clients across marketing, sales and services functions.