Marketing Operations Specialist

Overview

Implement marketing activities for the assigned market segment(s) in line with the agreed strategy, supporting marketing technology, lead generation, digitalization and partner engagement for the Motion business of the High Power division.

What you'll do

• Conduct market analyses using available marketing tools for existing and potential products, systems and/or services for assigned markets.
• Create end-user acceptance and specification offerings tailored to the target segment(s).
• Ensure a high level of customer satisfaction and continuously monitor segment performance.
• Design and harmonize processes and governance to drive the use of marketing technology (marketing automation and other lead generation tools) across BLs, focusing on efficiency and desired outcomes.
• Support defining how marketing technology supports the customer journey, mapping tools and processes and identifying their impact and relevance for various target audiences.
• Drive the usage of sales enablement tools from a marketing perspective, aligning with Sales Excellence to improve the user journey, increase tool adoption rate and onboard marketing and communication content.
• Support the implementation of lead generation campaigns by designing the campaign in appropriate tools (Pardot).
• Set up and monitor KPIs on campaigns, proposing improvement actions in line with the wider campaign plan.
• Participate in and provide consultation in defining lead generation campaign journeys and schedules.
• Identify opportunities to improve existing marketing and comms processes and tools, such as user requirements or new functionalities.
• Manage digitalization/improvement processes across Division/BLs and manage transition to new processes and tools through drafting instructions and guides.
• Use data analytics to support the marketing and comms team in optimizing and improving tool usage, outcomes and business impact.
• Support development and management of digital channels, such as tools or portals, to connect with partners, optimizing user journey, coordinating content publication and monitoring usage metrics to propose improvement strategies.

What you'll need

• Any full time graduate with marketing or data science experience.
• Experience with Salesforce, setting campaigns, webinars, marketing and communication plans, digital offerings and collaboration with channel partners.
• 6 to 10 years of experience.
• Background in any manufacturing or service industry.

Details

• Location: Bangalore, Karnataka, India.
• Work mode: Hybrid.
• Reports to: Strategic Marketing Manager.
• Contributes to the Motion business for High Power division.