Principal Technical Marketing Engineer | US | Remote

Overview

Grafana Labs is looking for a technically fluent engineer to build powerful demos, explain complex observability systems clearly, and help SRE and platform engineering leaders understand the value of Grafana's open approach to observability.

What you'll do

• Build strategic, buyer-focused demos, videos, workshops, and webinars that highlight Grafana's value for SRE and platform engineering leaders.
• Create and maintain polished, narrative-driven demos.
• Record high-quality technical demo videos and walkthroughs in partnership with video and content teams.
• Lead webinars, workshops, and technical sessions designed for evaluators.
• Teach customers not just how Grafana works, but why its approach is differentiated and valuable.
• Use AI tools to generate variations, summaries, and reusable assets that scale technical content across channels.
• Serve as PMM's technical liaison to the Solutions Engineering org, ensuring consistent messaging and demo guidance.
• Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices.
• Help SEs and sellers communicate Grafana's story with clarity, confidence, and differentiation.
• Partner with PMMs to identify the most important buyer personas, problems, and technical messages, and help shape the content strategy needed to reach them.
• Extend technical narratives into buyer-facing channels including analyst briefings (Gartner, Forrester), industry forums, podcasts, conferences, and online technical communities.
• Bring a technical perspective to PMM planning so content, campaigns, and enablement reflect the real challenges of SREs and engineering leaders.
• Partner with software engineers to streamline demo setup, content workflows, and asset updates through workflows, agents, scripts, and AI-driven tools.

What you'll need

• 5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar).
• Interest and ability to travel to training and customer events 10-12 weeks per year.
• Strong understanding of observability concepts and the needs of SRE/platform teams.
• Ability to translate deep technical concepts into clear, value-focused stories.
• Experience presenting technical content through demos, workshops, or webinars.
• Excellent written and verbal communication, with a crisp, structured, persuasive style.
• Strong cross-functional collaboration; comfort working with PMM, Product, SEs, DevRel, and Field Engineering.
• High ownership mindset with the ability to drive projects from concept to completion.
• Comfort with light scripting or workflow automation.

Nice to have

• Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools, or a background in Observability or Platform Engineering.
• Prior experience in Sales Engineering, DevRel, or technical product marketing.
• Familiarity with demo environment automation or infrastructure-as-code tools.
• Exceptional live presentation or workshop facilitation skills.

Details

• Location: United States (Remote); 100% remote company.
• Travel: 10-12 weeks per year to training and customer events.
• Base compensation range in the US: $183,858 - $220,630, plus Restricted Stock Units (RSUs). Actual compensation may vary based on level, experience, and skillset.
• Annual leave: 30 days per annum, including 3 days reserved for Grafana Shutdown Days.