Overview
Own foundational positioning and messaging for Claude’s core knowledge-work products (Chat, Cowork, and the non-coding suite). This individual-contributor role builds and ships sales and buyer-facing enablement so millions of users and decision-makers understand what an AI collaborator can do.
What you'll do
- Define a story that drives millions of people to change how they work.
- Own and evolve positioning and messaging for Chat, Cowork, and Claude’s core knowledge-work products.
- Build and maintain sales enablement assets, including pitch decks, battlecards, and objection handling.
- Own proof points, comparisons, and narratives for economic buyer justification and adoption decisions.
- Develop ICP and persona frameworks that translate research into scalable messaging and campaigns.
- Own website and product page messaging for first encounters with Claude’s value for work.
- Build AI-native systems to keep positioning, messaging, personas, and enablement current and trustworthy.
What you'll need
- Proven experience owning positioning and messaging for an established broadly-used software product.
- Strong writing and storytelling skills across formats like pitch decks, web copy, battlecards, and persona docs.
- Experience building ICP and persona frameworks and translating research into scalable messaging.
- Experience building sales enablement assets and working with sales on objection handling and win/loss dynamics.
- Ability to operate autonomously as an individual contributor, writing and shipping assets directly.
- Comfort using AI (namely Claude) to inform and automate product marketing workflows.
- Systems thinking to move fast and with conviction in an always-evolving environment.
Details
- Individual-contributor role.
- Work from the San Francisco or New York office at least 2 days a week.
- Hybrid policy: expected to be in one of the offices at least 25% of the time.
Read the full description and apply on the company’s own careers page.
