Senior Analyst, Analytics and Insights (Programmatic)

Overview

Senior Analyst in Programmatic Analytics and Insights, partnering with clients and internal teams to generate actionable campaign insights and strategy recommendations.

What you'll do

• Lead client communication for campaign strategy and interpret campaign insights through storytelling.
• Work with clients to understand business challenges and design analytic and testing plans.
• Own campaign performance and reporting insights, recommending optimization opportunities.
• Review model performance across revenue, performance, and pacing.
• Design and implement tests to evaluate model and feature performance.
• Determine appropriate measurement tools and products with stakeholders.
• Communicate optimization results to clients against original business goals.

What you'll need

• 2+ years of working experience in a similar role.
• Extensive experience with SQL and Excel/pivot tables.
• Experience in a digital media/programmatic analytics role.
• Experience pulling and putting together audience insights reports.
• Ability to develop innovative measurement tools and solutions.
• Excellent presentation/visualization/storytelling skills with PowerPoint.
• Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience.

Details

• Location: Bangalore, India.