Senior Director Product Marketing – Competitive and Sales Enablement

Overview

Lead competitive intelligence and sales enablement for Ping Identity's product marketing team, equipping sales to win against competitors with insights, battlecards, and sales playbooks.

What you'll do

• Lead ongoing analysis of competitors' products, pricing, messaging, and go-to-market strategies.
• Develop and maintain competitive selling presentations, battlecards, win/loss insights, and content for executive briefings.
• Partner with Product, Marketing, Sales including Ops, AR to synthesize market trends and threats.
• Build and maintain modular playbooks tailored to buyer personas, verticals, and use cases to drive sales productivity (reps and pre-sales), aligned to product direction, launches, campaign themes, and GTM priorities.
• Collaborate with Sales Enablement to deliver training and reinforcement programs.
• Work closely with Product and Solutions Marketing, Field Enablement, and Sales Leadership to ensure competitive insights are actionable.
• Partner with Demand Gen and Sales/Revenue Operations to measure playbook adoption and impact on pipeline and win rates.
• Manage CI platforms and work with enablement solutions (e.g. Crayon, Seismic, Highspot, etc.).
• Lead, mentor, and grow a team of top notch competitive and market intelligence talent.

What you'll need

• BA/BS or equivalent industry experience.
• 15+ years product marketing, competitive intelligence, and/or sales enablement experience in a cybersecurity, IT operations, or networking company.
• Previous experience in a lead role with responsibilities for sales playbook development and training.
• Familiarity with identity access management.
• Strong collaboration skills with demonstrated ability to partner with diverse stakeholders.
• Strong ability to influence and work cross-functionally.
• Results-oriented leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives.

Nice to have

• Knowledge of adjacent technologies including SASE/SSE, endpoint security, SIEM, and EDR.
• Understanding of agentic AI.

Details

• Location: Canada, remote.
• Base salary range: $137,000 to $197,000 CAD.
• Benefits include generous PTO and holiday schedule, parental leave, progressive healthcare options, retirement programs, education reimbursement, and commuter offset (specific locations).