Senior Manager, Strategy, India

Overview

A dedicated strategy role for Google, one of WPP Media's top global clients. The role independently leads strategy for the assigned business and contributes to broader brand, cross-business and portfolio-level strategic projects.

What you'll do

• Use audience and media tools to identify insights and translate them into media strategy and go-to-market recommendations.
• Work closely with planning and activation teams to develop responses to campaign and business briefs.
• Independently manage defined strategic assignments and develop strategic responses to client requirements and briefs.
• Contribute to Brand AOPs, quarterly planning and campaign strategy by bringing together audience data, category dynamics, competitive activity and media behaviour.
• Create integrated channel recommendations across digital and offline media rather than planning channels in silos.
• Develop point-of-view documents and strategic narratives on audience, category, platform and media trends.
• Partner with various teams to ensure the strategic recommendation is reflected consistently in channel architecture, media roles and campaign execution.
• Drive annual, half-yearly and quarterly planning, ensuring above benchmark scores for strategy on client feedback.
• Drive award-winning strategy work through innovative approaches, emerging platform test and learns, and use of AI on business problems.
• Build reusable strategic frameworks and learnings that improve planning across multiple campaigns and businesses.
• Contribute original thinking to broader Google strategy projects, including new audience opportunities, emerging platforms, evolving media behaviour and category shifts.

What you'll need

• 4-6 years relevant experience in a media agency, with at least one exposure to the tech/smartphone category.
• Hands-on working knowledge of TGI and GWI, personally used for audience/media analysis rather than only consuming outputs prepared by others (mandatory).
• Hands-on expertise in tools like TGI, GWI and Comscore, able to independently extract relevant data, identify meaningful patterns and translate output into strategic audience and media recommendations.
• Strong understanding of audience segmentation, media consumption analysis, affinity analysis, and reach/penetration analysis, and the ability to use these to build differentiated audience strategies.
• Proven contribution to Brand AOPs and quarterly business reviews with senior client stakeholders.
• Ability to work with multiple data sources and reconcile different signals into one clear strategic recommendation.
• Ability to articulate the role of media platforms differently based on tasks, such as launch brands vs challenger brands vs brands looking at premium audiences vs small town India.
• Strong depth of understanding of media platforms and tactics, such as TV vs CTV vs ShareChat vs Instagram.
• Ability to clearly articulate the role of both online and offline media channels and how they can work together within an integrated media strategy (mandatory).
• Strong communication, presentation and strategic storytelling skills, comfortable presenting recommendations to internal teams and client stakeholders.
• Ability to simplify complex research, media and audience information into a sharp strategic narrative with a clear recommended action.
• Strong problem-solving and critical-thinking skills, with the ability to convert an ambiguous business or marketing challenge into a structured media strategy problem.

Nice to have

• Working on pitches.

Details

• Location: Gurgaon, India.
• Work mode: hybrid, with teams in the office around four days a week.
• Reports to the Director/Sr. Director (Google).