About the Job

We are seeking a motivated SEO Specialist to join our team. The ideal candidate will have hands-on experience in optimizing e-commerce platforms like Shopify and extensive knowledge of digital marketing strategies, including Google Ads and SEO best practices. Experience working on marketplaces such as Amazon, Flipkart, and Meesho is a plus.

Roles & Responsibilities

• Perform keyword research and analysis to identify opportunities for optimization across all platforms.
• Optimize website content, meta tags, and images for Shopify to improve organic search visibility.
• Develop and execute effective SEO strategies to increase traffic and improve conversion rates.
• Manage and optimize Google Ads campaigns, including keyword selection, ad copy creation, and performance analysis.
• Monitor, analyze, and report on performance metrics using tools like Google Analytics and Search Console.
• Collaborate with the content and design teams to create SEO-friendly content and improve user experience.
• Stay updated on the latest SEO trends, algorithm updates, and best practices specific to e-commerce platforms and online marketplaces.

Required Skills & Qualifications

• Proven experience in SEO, particularly in e-commerce environments (Shopify preferred).
• Familiarity with Google Ads and experience in managing PPC campaigns.
• Knowledge of SEO tools (e.g., SEMrush, Moz, Ahrefs) and analytics platforms.
• Experience with Amazon, Flipkart, and Meesho marketplaces is highly desirable.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.