Social Media Content Marketer - Intern

Overview

Build and grow GyanTV's presence across social media platforms by creating engaging content strategies and turning educational content into high-performing, shareable content.

What you'll do

• Develop and execute social media strategies to increase GyanTV's brand awareness, reach, engagement, app installs, and subscriptions.
• Manage and grow GyanTV's presence across platforms such as Instagram, YouTube, Facebook, LinkedIn, X, and other relevant channels.
• Create monthly and weekly content calendars aligned with campaigns, trending topics, audience interests, and business goals.
• Turn educational topics into engaging Reels, Shorts, carousels, posts, stories, memes, polls, and interactive content.
• Write strong hooks, captions, headlines, CTAs, and social copy that encourage viewers to watch, engage, share, download the app, or subscribe.
• Identify relevant trends, viral formats, topics, audio, and content opportunities, and adapt them to GyanTV's brand and audience.
• Coordinate with content writers, video editors, designers, creators, and marketing teams to produce high-quality social media content.
• Plan and manage social media campaigns for new content launches, special offers, app promotions, courses, and brand initiatives.
• Monitor comments, messages, audience feedback, and conversations to build an active and engaged community.
• Track key performance metrics such as reach, views, watch time, engagement, follower growth, clicks, app installs, and conversions.
• Analyze content performance and use insights to improve future content, posting strategies, and campaign results.
• Conduct competitor research and identify successful content formats and growth opportunities in the edutainment, education, self-improvement, career, and digital learning space.
• Work closely with the performance marketing team to support paid campaigns with strong organic content and creative ideas.
• Maintain a consistent brand voice, visual identity, and content quality across all social media platforms.

What you'll need

• Strong understanding of social media platforms, especially Instagram and YouTube.
• Excellent knowledge of Reels, YouTube Shorts, viral content formats, audience behavior, and platform trends.
• Strong writing skills with the ability to create attention-grabbing hooks, captions, headlines, and CTAs.
• Ability to simplify educational or complex topics into engaging and easy-to-understand social content.
• Good understanding of social media analytics and performance metrics.
• Experience using tools such as Meta Business Suite, YouTube Studio, Canva, Google Sheets, and social media scheduling tools.
• Strong creativity, communication, organization, and project-management skills.
• Ability to manage multiple campaigns and content pipelines while meeting deadlines.
• A strong sense of what makes content clickable, watchable, relatable, and shareable.
• Bachelor's degree in Marketing, Communications, Media, Journalism, Business, or a related field, or a strong portfolio and proven social media growth results.
• 1-4 years of experience in social media management, content marketing, digital media, or a related role.

Nice to have

• Basic knowledge of video editing tools such as CapCut, Adobe Premiere Pro, or similar tools.
• Experience working with an education, edtech, media, content, creator, app, or consumer internet brand.

Details

• Location: Bengaluru, Karnataka, India.