Social Media Manager

Overview

OLIVER Agency APAC is hiring a Social Media Manager in Mumbai to manage social channels for a leading Indian beauty and cosmetics brand, working across its product portfolio.

What you'll do

• Own the end-to-end management of content for the brand across social media, e-commerce and website, while building an engaged and active community
• Be hands-on with content creation, including capturing high-quality social content using a phone and being comfortable appearing on camera
• Drive follower growth across social media channels and YouTube through platform-specific content, community engagement, influencer collaboration, online reputation management and performance optimisation
• Translate brand and campaign objectives into long-term social strategies and actionable channel plans
• Monitor competitors, audience behaviour, platform developments, cultural conversations, and emerging trends to identify relevant content opportunities
• Use data, audience insights and performance learnings to inform creative and content decisions
• Create compelling copy across social media, e-commerce, websites, campaigns, and other digital touchpoints
• Repurpose and adapt existing content for different use cases
• Adapt confidently to different brand voices while maintaining consistency across touchpoints
• Work closely with clients to develop strong concepts from initial briefing through to execution
• Help shape tone and drive creative excellence, working closely with the Creative Director-Copy (CD/Account Director) and Data Strategists
• Work closely with internal teams to gather inputs and validate content and ensure alignment with brand requirements
• Maintain consistency, accuracy and quality across all written content
• Present and articulate concepts and recommendations clearly to clients and internal stakeholders
• Own posting and scheduling content across channels and maintain up-to-date cultural calendars
• Help plan the content calendars
• Participate in creative brainstorms alongside the Creative, Strategy and Data teams

What you'll need

• 4+ years of strong experience in digital / social, with experience creating content with SEO considerations in mind
• Strong understanding of social platforms, formats and audience behaviour
• Experience executing digital and social campaigns from brief through to delivery across all consumer touch points: social media, influencer, paid media including performance, PR, ecomm and DTC
• Strong strategic and conceptual thinking
• Excellent copywriting and storytelling skills
• Experience working with beauty and personal care brands
• Ability to translate data and performance insights into actionable recommendations
• Strong 360 understanding of the digital ecosystem
• Excellent communication, presentation and stakeholder-management skills
• Highly organised, proactive and comfortable staying on top of multiple workstreams
• Deeply immersed in pop culture, trends and internet culture
• Comfortable working in a fast-paced, constantly evolving digital environment
• Good understanding of which content, formats and platforms drive different outcomes
• Must have excellent written English including punctuation and spelling
• Curiosity to learn and digest benefits and features of AI tools

Nice to have

• An editorial background and creative skills such as Photoshop
• Experience working within a traditional creative team of designers and copywriters
• A genuine flair for words, with strong copywriting and storytelling instincts
• Understanding and knowledge of AI tools
• Digital-first / agency / editorial experience

Details

• Location: Mumbai, India
• Onsite role