Social Marketing Insights & Strategy Manager

Overview

Manage social marketing insights and strategy for Google India's social channels, turning complex social data into actionable narratives that shape product positioning, creative content and business growth.

What you'll do

• Lead the measurement framework for all Google product areas and translate complex social data into concise narratives for cross-functional stakeholders (Product, Sales, Creative and Legal).
• Build and manage real-time, AI-enabled social listening workflows to monitor brand sentiment, competitive landscapes and emerging cultural trends.
• Act as an internal consultant for Product Marketing Managers, framing business questions into investigative social studies and brand audits.
• Partner with editorial and creative teams to close the loop between data and content, using performance insights to modernize Google's organic and paid social approach.
• Lead social agency relationships and vendors, and develop a "Lighthouse" playbook for measurement and insights to be used across regional teams.
• Set KPIs and create comprehensive weekly, monthly and campaign-specific reports that visualize data and drive decision-making.
• Create advanced search queries for social listening to uncover conversation drivers and audience habits.
• Identify emerging formats and audience preferences to reach broader demographics.
• Monitor and optimize the effectiveness of both organic and paid social initiatives.
• Work on detailed campaign reports for all content, working closely with the agency.

What you'll need

• Comfort building AI-first workflows in the measurement and insights space.
• Strong ability to interpret digital media data, attribute results and visualize insights in a way that informs business strategy.
• Deep understanding of the mechanics and measurement nuances of YouTube, Instagram, X (Twitter), Facebook and LinkedIn.
• Proficiency in social listening and analytics tools (e.g., Brandwatch, Sprinklr, Google Analytics, Rival IQ, Facebook Insights and Google Ads).
• Familiarity with the full product lifecycle, from positioning and competitive analysis to paid social optimization and influencer strategy.
• Excellent ability to articulate "the why" behind the data to both technical and non-technical teams.
• Passion for and inquisitiveness about AI and new technologies.
• Ability to learn and digest the benefits and features of AI tools is critical.

Nice to have

• Understanding and knowledge of AI tools is beneficial.

Details

• Location: Gurugram, India (hybrid).